Judge, 1931-05-09 · page 2 of 36
Judge — May 9, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement for Auburn automobiles**, not political satire. The ad features a luxury roadster and appeals to consumers by invoking Auburn's reputation for innovation and leadership in the automobile industry. The text references a (possibly apocryphal) story about a Patent Office employee who resigned decades earlier because "every new improvement had been invented"—suggesting the automobile industry remains dynamic and competitive. Auburn positions itself as a pioneering leader that must maintain its innovative edge, inviting readers to compare Auburn's new "Straight Eight models" favorably to competitors. The small figures at the bottom appear decorative rather than satirical. This is fundamentally commercial marketing rather than editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The story has often been told of the employee in the Patent Office who resigned his position thirty years ago because “every new improvement had been invented.” Auburn believes the need for pioneering in the automobile industry is greater today than ever, and places a self-imposed requirement upon itself to lead in this respect. Having won a reputation for leadership it is obligatory that Auburn maintain That is the basis upon which we invite you to compare the new Auburn Straight Eight models. ANIBNIKN POWERED BY LYCOMING The car usreted hove i is the Convertible Cabriolet, Silent-Constant Mesh in Standard Models. Also Free Wheeling in Custom Models ls 2alooe Brougham $1145; Business Man's Coupe $1195) iS pnengr Cabriolet $1245; 4-door Pull Sedan $1195; Convertible Sedan $1345; All Custom Models include Free Wheeling. Standerd models 8-60: Brougham $945; 4-door Fall Sedan $995; Convertible Cabriolet $1045; Convertible Phaeton Sedan $1145; Busin ices bo, ess Ma: Ai pric - b. Connersville, Indiana. Equipment other than ‘sandard, at extra cost; AUBURN AUTOMOBILE Saree NE, AUBURN, INDIANA ae comicbooks.com