Judge, 1931-05-02 · page 3 of 36
Judge — May 2, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **cigarette advertisement**, not political satire. It promotes Spud menthol-cooled cigarettes with a social scene showing well-dressed people at what appears to be a formal party or event. The "party smoker" quote emphasizes the product's appeal to social smokers, claiming the "clean taste" makes smoking pleasant in social situations. The advertisement positions Spud as superior because it keeps "your mouth...cool and comfortable." This reflects 1930s-40s advertising conventions when cigarettes were marketed as sophisticated, socially desirable products with health-adjacent claims ("clean taste"). The Anton-Fisher Tobacco Company, Louisville, KY published this. There is no political cartoon or satire on this page—it is purely commercial messaging presented in Judge magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tue PARTY SMOKER’ SAID, “After all, it’s the Clean Taste!’’ Im a heavy smoker,” he went on, “but I’m a regular chimney on a party. That’s why I’ve switched to Spuds entirely. The cooler smoke keeps my mouth con- tinually moist-cool and clean and comfort- able. That’s my Spud story.” And it’s every Spud smoker’s story! Be- cause Spud leaves you always mouth-happy ...no matter if it’s a straight-through-the- pack smoking session. That’s why Spud’s lusty tobacco fragrance is the grand new freedom in old-fashioned tobacco enjoy- ENGISL-cOOiD ment. Switch to Spud and prove the i “clean taste” for yourself! CIGARETTES ba. f * One of those interviewed in our recent survey 90 FOR 20c (U.S.)...90 FOR 30c (CANADA), = Me amongst America’s 2,000,000 Spud smokers. THE AXTON-FISHER TOBACCO COMPANY, INC., LOUISVILLE, KY comicbooks.com