Judge, 1931-04-18 · page 3 of 36
Judge — April 18, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Kelly Tires advertisement** rather than political satire. The top-left contains a brief book review section ("Judging the Books"), but the dominant content is a large tire ad occupying roughly two-thirds of the page. The ad uses "carbon copy" safety tests as its selling point—demonstrating that Kelly-Springfield tires maintain tread contact even after thousands of miles. The accompanying illustration shows a vintage automobile, emphasizing automotive safety. The small book review discusses Michael Arlen's novel "Men Dislike Women," critiquing its portrayal of gender relations and character development. This represents **Judge's commercial advertising practices** rather than its satirical content, showing how magazines funded themselves through prominent paid placements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*y opts 2. nO) SUDGING™ BOOKS vpyarp Kirtine’s belief in the fondness of “strong men” for ‘face to face” is shared by the Arme n, Michael Arlen. Inf. fanchester” Mike goes so far as to make it the th of his Jatest. novel, “Men Dislike Women. What the his own clo- quent lang i t in and with themselves, « t's the truth, | ind women are ultimately of no im portance to them, hat’s the truth, ind God help u To prove his point, Mr. Arlen shows us a one-armed bootlegger with a crooked) smile” and. “keen, bori eves” who had kept his “inv his hopes. his illusions so fresh.” adds Mr. Ar “superb of ne legger falls in love with dear, weak Sheila,” who had had half the continent of Europe as lovers which is a matter of course with Mr. Arlen’s women). ‘Then there isa Mavor of New York involved in the pother. He has dsome, old white head” and “charming manners” ind he loathes the boot r for hav- put ft into the city of New York during his administration, Just how these two strong men come face to face in the last chapter, and how one of them dies for purity and how a ar, we will not tuke the space to reveal. And if you are what we think you are, O heedless, tawny-minded readers, you'll let it go at that. ‘There is, however, plenty of ty both “dep: ted and de picted” in’ Mr. Arlen’s usual form. And, if you are interested, Mr. Arlen shows that the advancing years have made him even stronger for purity than ever and that American bootleg xers are as capable of dying for pu- rity as English squires. “Tene: Ovent To Be a Law,” by Nunnally Johnson, shows that that young man is coming right along is a candidate for those laurels of Mark Twain, now pressing heavily on the beak of Ring Lardner. The vol- | ume is mainly reprint of things sou've probably read in the Saturday Nvening Post and, incidentally, the lest things the Post 1 Lardner got mad at them. Johnson, if we may gilbert seldes a bit, shows the influence strongly of both Wode- house and Lardner, but he also has that undefinable something. of his own that makes for an or humorist. What that je ne sais quoi is we arc unable to say—it is a bit undeveloped ws yet—and besides it is against our inciples to analyze humor. The S, We assure you, are there if you read the book, which we hope you will. (Continued on page 2) MADE rom ACTUAL PHOTOCKAPHs or way SAPETYG RAPES READ THESE CARBON COPIES OF SAFE MILES SKIDDING. Sliding forward with all brakes set. That’s how accidents happen. Tires that give you Safe Miles must keep the sharp-edge contact of their tread. And Kellys do. The proof? You can see it in these Kelly Safetygraphs. A test car, equipped with stock Kelly-Springfield Tires, drove continuously for thousands of miles. At regular intervals of hard road wear they drove over strips of carbon paper. Like huge rubber stamps the tires printed the proof of Safe Miles—the clear, well- defined, sharp-edge contact of the Kelly tread. Even after thou- sands of miles, safety is perfectly evident. Kelly Tires cost no more to buy than other tires. They are sold exclusively through independent merchants. e Kelly-Springfield Tire Co., General Motors Building, New York. When the Cop says, “STOP!” and wet pavementssay,"SkID:",Kellys HOLD! = comicbooks.com