Judge, 1931-04-04 · page 4 of 36
Judge — April 4, 1931 — page 4: what you’re looking at
What you’re looking at
# Analysis of This Judge Magazine Page This page is primarily **advertising content** rather than political satire. The main feature promotes Ætna Insurance's new "Coast-to-Coast Service" for motorists, offering touring guides and roadside assistance across America. The cartoon at top illustrates the service's appeal: a motorist's car has broken down, and Ætna representatives arrive to help while the family waits. The map shows Ætna's 25,000 representatives and claim offices nationwide. The right column contains a book review ("Judging the Books") critiquing what appears to be a Hollywood novel about an ambitious young man. The reviewer notes the story lacks substance despite competent writing. **The page reflects 1920s consumer culture**: automobile travel was becoming popular, and insurance companies were marketing protection and peace-of-mind to middle-class drivers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sh 25,000 REP. UIO0 CLAIM OFFICE: “COREA ‘ADJ ISTERS Si an Service for Motorists! America’s Most Interesting Motor Trips Charted Especially for You ZEINA ""Coast-to-Coast Service’ is not simply a slogan. It is a fact/ If you are AEtna-ized and meet with a mishap while touring, one of AZtna’s 25,000 representatives will be close at hand to look after your interests. Wherever you go, tna protection goes with you. Now, tna is offering motorists still another Touring Service 48-page book of America’s most interesting motor trips especially Stems. MAIL THIS TODAY ' | The Atna Casualty & Surety Company f Hartford, Coan. 1 Gentlemen: Send me your 48-page Tour Book."’See- | ' ing America with Ana”. I enclose 12¢ 10 cover mailing costs 1 | ! charted for you. The principal beauty spots and points of incerest from the Atlantic to the Pacific are described. 22 tours planned for your comfort, convenience —and_ pocketbook — each illustrated with a large 2-color map (719" x 1014"). “Seeing America with tna” will give you just the sort of touring information you have always wanted. Send for it today! ~ ATNA-IZE SEE THE ATNA-IZER IN YOUR COMMUNITY, MER. é HE IS A MAN WORTH KNOWING ATNA writes practical y form of Insurance ty Bonds and Fidelity an. The Aina Casualty & Surety Com- pany, The Ana Life InsuranceCom- pany, The Automobile Insurance Company, The Standard Fire Insur- ance Company of Hartford, Conn. | human importance. Acconntxa to Adela Rogers St. Spotlight Madness,” by on, is a masterly job ot “crucifixion.” Rupert Hughes and Jim Tully also have some goo-goo-ing to do on the subject, one calling it a superb “caricature of a cine-monster, the other the supreme study of « “Hollywood pretty boy.” Prepare for a surprise. ‘The book is actually pretty good, as even thes: Hollywooden heads seem to grasp, but not for any of the reasons they per form triple-back somersaults over. For to the naked eye it is the stery of a boy who leaves college with the ice-cold, laudatory ambition to becom: a Buddy Rogers. Nota dull or stupid fellow, he seemingly violates all th: human de ies to advance ing lost his girl, his friends: the of hk. dried up within him, Now, no one with a brain larger than a mote could possibly think the crucifixion of a Buddy Rogers, done with all the justice in the world, could possibly be a story of any literary or ‘or does the fact that a twerp reaches the ripe old of twenty without a girl, a friend or a scruple matter very much. It isn’t even an important story of Hollywood In other words, the author has had a pretty egotistical time of it ripping up the back of a character he despises But, after all is said and done, his story, which may have aimed at cruci ure, at case history. as the tale of a rather ant cad who loved his job. ich leaves itlioxe ballyhooers utter fixion, at ¢ What is juipta ant in the book i is the spirit of Master Grayson. He is a sassy young fellow who may develop ly sincere, his bump of cre ity is writ large in his writ ing—not in the performance but what lies behind it. He is much more im pudent than the young F. Scott Fitz- gerald and, it seems to us, more so- Shistic ted (tho the word makes us shudder). None of these young men’s books outlast their generation, but they carry a dangerous bite. The book’s title is awful. Hence we fear even such puff-balls as Harry Hansen and Christopher Morley will be scared away from it and not give it its literary due. Its ending is worthy of Ripley. The cad has reached star dom but has lost everything worth while. He stands before a mirror, the tears streaming down his cheeks. His movie mother rushes in. She reads him some words of praise for his work just ripped off by George Jean Nathan. The tears cease. He is consoled. 27) (Continued on page comicbooks.com