Judge, 1931-03-21 · page 11 of 36
Judge — March 21, 1931 — page 11: what you’re looking at
What you’re looking at
# "Judge" Magazine Page Analysis This page combines corporate satire with advertising humor. The top cartoon depicts two automobiles colliding, with occupants asking each other for directions—a joke about strangers and traffic confusion in an era when automobiles were still relatively novel. Below are inter-office memos from executives at "Dandy Handy Candy Bars, Inc." discussing marketing strategies. The satire targets corporate bureaucracy: one proposes painting outdoor advertising signs while hiring artists to publicize the work; another suggests using his uncle's barn roof in Iowa as billboard space. The memos humorously reveal how small business decisions get bogged down in petty details—notably, they've run out of purple pins on their sales chart. The accompanying cartoons show a "Muscle Builders" product being marketed, with comedic illustrations of salesmen struggling with heavy chains and equipment. The overall satire mocks both corporate inefficiency and the hard-sell advertising culture of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EDED A|EHEP “Hey, where do ya’ think yer goin?” “T don't know... . I'm a stranger here myself.” production department. before. the ieated term is once more upon us. Re- carding the outdoor signs, I think they should be painted. I have always won- dered if the men who did those signs were artists, or how they did it. Do you think Mr. Sifton could arran, i so that T could p on the s \QUILDERS = when they paint the sign a f 00 them? Depend on me to back you up \$122 \ | nanything that will) promot = consumer understanding on Dandy : yA = K_} Handy Candy Bar merit. Orville Munix. Danny Hasxpy Canny Bars, Inc. Inter-Office Memo From: Du id ales Mgr. Yo: J. AL Tish r. Pres. I: is quite a coincidence that outdoor i MUSCLE should come up at this time, for | tten a letter from my uncle | BUILDERS | in Keosauqua, Jowa, saying he would : \Sase \ like to put a reliable advertiser on his —__| varn roof, [think [could get a special rate from my uncle on this space, and it certainly would be a great buy for us. Dandy Handy Candy Bar sales all over lowa are mounting by leaps and bounds, our man in that territory tells me, and this statement is verified by the up- ward line on the sales chart. And peaking of the sales chart. We seem to have run out of purple pins. As this -d Mr. Dermody on the map, and as he is no er with us, [ wondered whether I mild buy more purple pins. What I in to say is, are we going to re- cn that color or discontinue it? V sce you when (Continued on page 27)