Judge, 1931-03-07 · page 2 of 36
Judge — March 7, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis of This Page This is primarily **advertising, not satire or political commentary**. It's a 1911 advertisement for Ethyl Gasoline by the Ethyl Gasoline Corporation of New York City. The illustration shows dolphins jumping playfully with the caption "Merrily they roll along"—a nature metaphor suggesting smooth, effortless performance. The ad's central argument compares the dolphin's natural ability to move efficiently through water with how Ethyl Gasoline allows motors to run smoothly. The text contrasts nature's superiority with ordinary gasoline's problems: uneven combustion causing "knocking" and overheating. The solution: add Ethyl fluid to regular gasoline for optimal motor performance. This represents early automotive advertising using appealing imagery and nature-based comparisons to sell fuel additives to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nature gave the porpoise ability to keep abreast | of the fastest liner with playful ease. But Nature was not so kind to gasoline. In your motor, ordinary gasoline explodes unevenly, i causing power-waste, “knocking” and over- heating. To prevent this, 95 leading oil refiners today add Ethy] fluid to good gasoline to form Ethyl Gasoline. It develops the best perform- ance your motor was designed to give. Ethyl Gasoline Corporation, New York City. ETHYL GASOLINE comicbooks.com