Judge, 1931-02-14 · page 3 of 36
Judge — February 14, 1931 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a cigarette advertisement**, not satire or political commentary. It's an ad for Spud menthol cigarettes by the Axton-Fisher Tobacco Company of Louisville, Kentucky. The image shows a businessman in formal attire appearing anxious or stressed. The ad's premise plays on 1930s-40s workplace culture: it suggests that quick-thinking professionals who smoke cigarettes constantly should choose Spuds because menthol keeps their mouths and throats "moist-cool" and "comfortably clean" despite heavy smoking. The phrase "cooler smoke" is literal, not figurative—referencing the menthol cooling sensation. This reflects the era's acceptance of cigarette advertising and the marketing strategy of addressing heavy smokers' physical discomfort from constant use rather than discouraging the habit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Does QUICK-THINKING QUICKEN YOUR CIGARETTES? Keep a Clean Taste with Cooler Smoke! In these days of hustling for orders and jobs ...do you hustle your cigarettes, too? Then you should be smoking Spuds. Let Spuds prove themselves in a one-after-another session. Feel how Spuds give you a continual clean taste .. . how they leave you always “‘mouth-happy”. . . your tongue and throat always moist-cool - i and comfortably clean . .. no matter how $ Pp U D 4 fast and furious your enjoyment of ; *, Spud’s lusty tobacco fragrance. Switch to MENTHOL-COOLED Spud in these days of speed-smoking . . . CIGARETTES crertac and discover the grand new freedom GAR ytd : 90 FOR 20c (U.S). ..20 FOR 30c (CANADA) hed in old-fashioned tobacco enjoyment! THE AXTON-FISHER TOBACCO COMPANY, INC., LOUISVILLE, KY. comicbooks.com