Judge — February 7, 1931 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

: oft SGreAnrisric Movement 1S Born ~~ THE CLUB WILL S) URES NE evening a group was discuss the new interest in art. Magnifi cent art museums have gone up and millions have visited them. But these are a relatively small number and there are other millions who can’t go because of the time and money needed. These mu: seums are in the larger cities, out of reach of those in the towns. It was the opinion that, in spite of mu- seums, we do not have the opportunity for the expression of our artistic desires that we deserve. To see the best involves an expensive trip throughout the United States and Europe, for the majority of the world’s art treasures still remain abroad. Then one of the men said, ‘Let us form an association which will give these millions of art-hungry people art where they want it—in their homes, not a hun dred ora thousand miles away ; in Europe or in some private collection. Let this association publish selected works of art from America and E help people to choose the best, and distribute them at the lowest pussible cost.’ Everyone thought the idea an especially good one—the result was the formation of +. By George Romney. te Gur Picture A AContH Clu eee WHAT IT IS AND WHAT IT DOES FOR ITS MEMBERS) < FREE BULLETINS AN ART EDUCATION Membership includes free subs > THAT YOU GET THE YOU HAVE ALWAYS WANTED Mona Lisa. By Leonardo da Vinci. on to the Cl Monthly Bul- It will make at you get at a big saving the pic res you you miss them, because you are too without good pictures because of high wad st The Club will help you to select the picture you want. HOW THE PICTURES ARE CHOSEN Fach month the Club ¢ ting, and impor- tant picture, It selects from masterpieces by Titian, Reynolds, ns, Raphael, Da Vinci, Velasquez, fe near you. esa beautiful, inter Rembrandt, Gainsborough Van Dyck, ai The Club rs pictures from the most important galleries in New York, Chic Paris, London, Madrid, Berlin, and other cities. A picture chosen from the best of such great paintings is likely to be you will want TION ALLOWED. CHOICE NOT FORCED The Club realizes that any one picture, however good, will not be liked by all. Therefore the choice not forced on you, Each month the Club also recom- mends at least three pictures by other artists and you may select any of the others—a variety of subjects is recom- mended each month so that all tastes may be satisfied. Small reproductions are sent to you in advance so that you may decide which you wish. Or you may exchange the picture without additional cost. PRINTED BY HAND ON IMPORTED PAPER These pictures are etchings or photogravures printed by hand from imported plates. This is more expensive, but it is the only satisfactory way. The pictures are about 1x 1% feet, just right for the average room. letin, It tells the history of the pictures, shows other works by the same artists, and gives you interesting, readable stories of their lives. SERVICE USED BY DISCRIMINATING PEOPLE Cultured people all over the country are adopting this plan. Avail rself of this service which will make sure you get the best from Europe and America. ‘They will add to the atmosphere of culture which pervades your home and the special member's portfolio on your table will stamp you as a person actively interested in this movement to promote the best in SERVICE COSTS YOU NOTHING There are no and no assessments. You pay only the special Club price for the picture you, and because the Club publishes the pictures itself especially for members, this is much less than you would have to pay if you purchased the pictures separately in the stores. CHARTER MEMBERS GET FREE PORTFOLIOS There are still available a few Charter Membe q Members receive free a maroon Spanish leather fi fabri ve portfolio of beautiful workmanship stamped with an Italian Renaissance design in gold. The member's name is stamped on it in gold, but this special feature will con-_ g” The tinue only while Charter Memberships are open. Pie DETAILS IN FREE ILLUSTRATED Month BULLETIN lub, Ine. A Three Months Trial Membership has phrrmsart ose been arranged. Send now for the illus- ye. tam interes trated 32. page Introductory BULLETIN Sryy Preruee » MonTH in which the simple details of the plan SGiuy Please send me b are completely outlined. The Buu- a, 6 , pees LeTin shows a few of the Penis paintings from which the Cl will choose, It will be sent : sce to you free. Mail ti LF fice and that there is no obligation coupon now while Char- 7 Me ter Memberships are J. ""* —ajpaizworite still open. obligation. es, no dues, no postag “¢ Se, nterested in yur illustrated 32 page mous Uietin giving complete details. > $F It is understood that the Bulletin is comicbooks.com