Judge, 1931-02-07 · page 2 of 36
Judge — February 7, 1931 — page 2: what you’re looking at
What you’re looking at
# Ethyl Gasoline Advertisement This page is primarily a **commercial advertisement**, not satire or political commentary. The image shows three wild geese in flight, labeled "Smoothly Swiftly Surely," used as a metaphor for controlled power and motion. The advertisement promotes **Ethyl Gasoline**, a fuel additive containing tetraethyl lead. The copy claims that adding "Ethyl fluid" to gasoline prevents engine "knock" and uneven combustion, thereby improving automobile performance and control—much like the geese's controlled flight. The Ethyl Gasoline Corporation, based in the Chrysler Building in New York, notes that "one pump in five now bears the Ethyl emblem," suggesting market dominance. This represents early-20th-century automotive marketing. The health dangers of leaded gasoline were unknown or undisclosed at this time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Watch wild geese against the sky. The power in their wings is under perfect control. To put the power in your automobile under better control, leading oil companies add Ethyl fluid to good gasoline to form Ethyl Gasoline. The fluid regulates combustion in the motor, preventing lineven explosions that cause power waste, “knock” and over- heating. Ethyl makes such a difference in car performance that one pump in five now bears the Ethyl emblem. Ethyl Gasoline Corporation, Chrysler Building, New York. comicbooks.com ©E.GC io ETHYL GASOLINE