Judge, 1931-02-07 · page 13 of 36
Judge — February 7, 1931 — page 13: what you’re looking at
What you’re looking at
# Judge Magazine Page Analysis This page contains two distinct satirical pieces: **Top cartoon ("Judge"):** Shows judges or legal figures in chaotic disarray, with one man's suspenders broken. The caption reveals the absurdist humor: when told to "put 'em up quick," he cannot comply because his suspenders have failed. The manager complains they've only paid for three ad insertions, suggesting this chaos is itself an advertisement that ran beyond its contract. **Bottom section:** A fake interoffice memo from Dandy Handy Candy Bars proposing darkly humorous advertising ideas. The memo suggests marketing the candy by promising to "replace all pulled-out fillings"—acknowledging their product damages teeth—as a form of "dental insurance." The accompanying cartoon shows street advertising with deliberately crude signage ("Eat at Dinty Do-Nut Dump"). The satire mocks both corporate advertising absurdity and product liability—suggesting companies would cynically capitalize on harm their products cause. The humor relies on readers recognizing the obvious contradiction between selling candy while acknowledging it destroys teeth.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“You, there, put ’em up quick!” “T can't. Manacen—Hey! Come back here! They on that ad! only paid for three insertions BY My suspenders have busted.” could make “My-T-Bite” Ameri national between - meals confec Think this over. Yours for b and better Dandy Handy Candy bar D. Lorin sales. DANDY HANDY CANDY BARS, Inc. Interoffice Memo From: Ichabod Mindling, Vice-Pres. To: J. A. Tishweiler. Re: New candy advertising ideas. T ate the new bar and it pulled out one of my fillings. How do we know how many of our prospects have fill- ings? A good many I'll warrant. So, therefore, why not run a line in our ads saying we'll replace all pulled- out fillings? Dental insurance. It’s something new. Be insured against fate when you eat a Dandy Handy Candy bar. By the way, I also thought of a fine slogan. It i Kk for a Bar Wherever You Are.” This will appeal to children who will ask their mothers for money to buy it. T mothers will taste it, serve it at bridge parties, etc. Yours for bigger and better Dandy Handy Candy bar sales. I. Minvuina (Continued on page 31) comicbooks.com