Judge — January 24, 1931 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“CLEAR EVIDENCE” ee - eee Sa Says L. J. HOROWITZ Chairman of the Board Thompson-Starrett Co., Inc. Builders of the new Waldorf-Astoria Hotel, the Woolworth Building, the Para- mount Building, the Equitable Building, New York; the General Motors Building in Detroit; the Palmer House in Chicago. “When modern enterprise joins hands with sure-footed experi- ence, success becomes a cer- tainty. The fusion of these two important factors has given Thompson-Starrett over a billion dollars worth of activity in thirty years. It is interesting to note the application of this same prin- ciple in your business. Its clear evidence is your use of the Ultra Violet Ray in the ‘Toasting’ of the LUCKY STRIKE tobaccos.”’ _ Everyone knows that sunshine mellows — that’s why TOASTING includes the use of the Ultra Violet Ray. LUCKY STRIKE— the finest cigarette you ever smoked, made of the finest tobaccos — the Cream of the Crop— THEN— “IT'S TOASTED.” Everyone knows that heat purifies and so TOASTING removes harmful irritants that cause throat irritation and coughing. No wonder 20,679 physicians have stated LUCKIES to be less Irritating! “It’s toasted” Your Throat Protection — against irritation — against cough Consistent with its policy of laying the facts before the public, The American Tobacco Company has invited Mr. L. J. Horowitz to review the reports of the distinguished men who have witnessed LUCKY STRIKE'S famous Toasting Process. The statement of Mr. Horowits appears on this page. © 1930, The Americas Tobacco Co. Mira. QUADRI-COLOR CO., JAMAICA, N.Y! comicbooks.com