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Judge, 1931-01-24 · page 2 of 36

Judge — January 24, 1931 — page 2: what you’re looking at

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Judge — January 24, 1931 — page 2: Judge, 1931-01-24

What you’re looking at

# Analysis This page is primarily **advertising rather than editorial content**. It promotes "Dining in New York: An Intimate Guide" by Rian James—a 266-page restaurant guidebook priced at $2.50, published by The John Day Company. The advertisement opens with a testimonial attributed to "Walter Winchell," the famous gossip columnist, calling it "A BLESSED EVENT." The ad uses humorous language ("holy chops of St. Pancreas," references to cleaning the Corona with Kummel) to position the guidebook as essential for New York visitors and locals. The illustrations show men in formal attire holding documents—typical period imagery suggesting sophistication and insider knowledge. This is a straightforward commercial advertisement rather than political satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“It is indeed A BLESSED EVENT” —says WALTER WINCHELL ¢ Waar is this thing that sets The Winch upon his famous ear; that half the town does rave about and toasts with honest beer? Well, by the holy chops of St. Pancreas, we tried to be prosaic about this thing. We r cleaned the Corona with Kummel—for inspiration; drove out the cat, and tightened our belt. If you have napkins, prepare to use them now! Now, right off the arm, if you live within fifty miles of New York— | you're our man. If you ever come to New York, if you might conceivably come to New York, or if you know anybody who is planning a trip to New i York—listen: DINING IN NEW YORK was written by Rian James, after 70,000 people had written him for information concerning New York's 19,000 restaurants. From this amazing number Rian James has chosen 125—the best, the most famous, the most original; in short, those which, by reason { of superior cuisine, entertainment, or atmosphere, stand out—high, wide and apart. Here is all the detailed information—the what, when, where, and how much—that no native New Yorker can tell you. Included are sections on night clubs, Harlem, The Vill Yorkville, wines and tip- ping, cocktail recipes and—well, many other things. DINING IN NEW YORK is a godsend to the native son (or daughter), the visitor, the casual diner or the gourmet. Here are man’s greatest mas- terpieces—from Crépe Suzettes to Irish Stew, from Bouillabaise to Sauer- 5 braten, from Moule Mariniere to Beef a la Strogonoff. . . . DINING IN NEW YOR An Intimate Guide BY RIAN JAMES 266 PAGES $2.50 THE JOHN DAY COMPANY Dept. J 386 FOURTH AVE. NEW YORK Dear John If you aren't fooling, and your book DINING IN NEW YORK, by Rian James, is really the lowdown on where to get what and how much it'll cost... oh, boy, cam I iuse it! Sincerely, I am enclosing dollars for +. copies. comicbooks.com