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Judge, 1931-01-10 · page 3 of 36

Judge — January 10, 1931 — page 3: what you’re looking at

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Judge — January 10, 1931 — page 3: Judge, 1931-01-10

What you’re looking at

# Page Analysis This page is primarily **advertising for Palmolive Shaving Cream**, not political satire. The large advertisement occupies the right half, featuring photographs of men and a coupon offer for "7 shaves free." The left side contains **book reviews** ("Judging the Books") by what appears to be a regular Judge magazine columnist, discussing three new volumes: Jeans's "The Mysterious Universe," Sullivan's "Our Times," and Groppenian's "Allay-Oop." The Palmolive ad's headline—"Don't read the ad, just mail the coupon"—is a **tongue-in-cheek marketing appeal** that ironically acknowledges reader reluctance to engage with advertisements, while still encouraging participation through a free sample offer. This reflects early-20th-century advertising strategies that mixed humor with direct sales pitches. No political cartoon or satire is present on this page.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SUDGING™ BOOKS HE TR James Jeans, is a follow-up volume to his “The Universe Around Us,” written popularly for the intelli- gent layman, This book is designed to get you further acquainted with the dustier corners of the dizzy Einstein- ian spaces, and in it Sir James plains matter, space, light and time and whatever else there is lying around, in 150 pages. That isn’t as hard as it sounds, however, as the uni- verse nowadays, according to the broadbrow boys, contains absolutely nothing. Atoms are gone, waves have disappeared, even the ether is Nothing is left, according James, but pure mathema spite this chilling news, the book is really ing, for this English scientist scems to write much better than our lads. Mystentovs Usivense,” by | Reexe the third volume of Mark Sullivan's industrious trilogy, “Our Times,” is like coming back from abroad and getting all caught up on what's been in the papers. He calls this one “Pre-War America and it covers the period from 1908 pretty intensively, with casual 1900- | excursions into later territory. He gives a charming picture of the rela- tionship between Roosevelt and Taft, which occupies a long part of the book and which apparently involves a good deal more research than other ct ters. But he has really investigated thoroly many , words to the younger gene famous incidents as failure to touch second. packed with amusing photographs of all kinds of things from peek-a-boo shirt-waists to Charles Evans Hughes referenc for anyone who wants to wr other “Ask Me Another.” WwW 1am Gropper, continuing the good work started by Milt Gross, gets a doff of the derby for his “Allay-Oop,” a novel without words, done entirely in pictures. It is one of those German-acrobat trian- gle affairs, not unlike Emil Jannings’ “Variety,” which it resembles in more s that you can shake a stick at, iding great humor, however, to the d pathos of that swell movie. Gropper’s drawings, we believe, are about the best our home-grown comic artists do. They are curiously like Georg Gross’, excepting Gropper doesn’t suffer anything like that un- happy Hun does. (Ah! these messi- anic humorists, how they suffer in their satire.) “‘Allay-Oop” proves, too, that the old silent movie needn't die. It can be continued in this form quite nicely. —Tep Suane Fred Merkle’s | The book is | book | Don’t read the ad... just mail the coupon Will you give us 7 days to prove the merits of our product? Others may repeat our claims but none can duplicate our product. That’s why we ask to send you free a generous tube of Palmolive Shaving Cream. See coupon. ENTLEMEN: Your time's worth money. So is ours. Instead of tell- ing you the glowing things men say about our product, we make this simple state- ment: There are more men using Palm- olive Shaving Cream today than any other kind. That fact proves it worth your while to make this test. Accept a free supply and after 7 days make up your mind. Of every 100 men who try it, 86 remain our steady customers. You ought to know the reason. 1,000 men invented it The formula of Palmolive Shaving Cream was written by 1,000 men. They told us where all other methods failed in their opinion—and what they believed a perfect shaving cream should be. In meeting their demands our chemists made 129 attempts before succeeding. Finally the olive oil principle we know so well resulted in success. A shaving cream was born possessing 5 unique advantages: P, PALMOLIVE @ moving Cream PALMOLIVE RADIO HOUR— Brosdcast every Wednesday night—from 9:30 to 10 p.m. Eastern time; 8:30 to 9:30 p.m, Cenval time} 7:30 to 8:30 p. m., Mountain time} 6:3 7:30 p.m., Pacific Ce ‘oast time—over W 39 stations associated with The National Broad- casting Company. eu Lee Y As the end of that time we believe you will give up other ways for this. Multiplies itself in lather 250 times. Softens the beard in one minute. Maintains its creamy fullness for 10 minutes on the face. Strong bubbles hold the hairs erect for shaving. Soothing after-effects due to olive and palm oil content. Will you accept some? We said, “Don’t read this ad” ; but if you have, thanks for your time. Now take one minute more and send the coupon properly filled in. What you receive will well repay your kindness in accepting a supply to try. Do not delay. NEW! Palmolive Shave Lotion Here's a new way to leave the face tingling and fresh— clean and free of germs that cause infections. Try it! Also Palmolive After Shav- aut Talc. H 7 SHAVES FREE! and a can of Palmolive After Shaving Tale Simply insert your name and address and mail to Palmolive, Dept M-1250, 3. P.O. 375, Grand Central Po: Office, New York City Name — Street. c State. - ‘(Please print your name and address) ~ comicbooks.com