Judge, 1930-12-27 · page 2 of 37
Judge — December 27, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis of "Golden Rule Week" Advertisement This is a charitable appeal, not political satire. The page promotes "Golden Rule Week," a fundraising initiative by the Golden Rule Foundation to address child starvation during what appears to be an economic crisis (likely the Great Depression era, based on the reference to "good times or bad"). The illustration contrasts affluent Christmas celebrations—holly, candles, generous dinners—with starving children outside. The appeal invokes Christian charity (the "Golden Rule" biblical quotation in the wreath) and asks prosperous Americans to donate modest amounts to feed hungry youngsters. The central message: those enjoying holiday abundance should share with the destitute, framing charitable giving as both a moral obligation and patriotic duty. Judge Publishing Co. contributed the advertising space.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ctl whase gh Sllbou heave fed Us Yulelle Give unto those who are ala f Scent of holly in the air. ... a gay tree brimming with holiday blessings . .. . perfume from the kitchen where a generous Christmas dinner is being readied by you and yours... . and a mother, her happy, healthy children in her arms, looking out upon the serene night, in which celestial candles gleam and glitter. Home... . sanctuary . gifts... food .... protection. During good times or bad, the average American home manages to approach the Yuletide season with joy- ous anticipation. And the sympathetic urge to help those who are less fortunate, is, always, a national char- acteristic. But today . ... the need for “having a heart” is more tragic, more urgent, more terrifyingly necessary, than ever in the world’s history. American children and chil- dren of many nations, are STARVING. As the facts accumulate, this situation might well cause us to shudder with horror .. .. “Starving Children”, ... not a pleas- ant thought! What a beautiful thing it will be for YOU, this Yuletide, to give, if but modestly, to these tiny sufferers to whom even a crust of dry bread will come as a blessing. “GOLDEN RULE WEEK" is a constructive op. . MME, <, Whatsoever portunity in this direction. Ye would that The long arm of its vast char- K others should ity reaches out and finds these Sey, do unto You do hungry youngsters... . feeds Ye even so unto them. You will do YOUR Them -- -- - share, we know. cyte cents of every dollar will go as desig- ested—eove for Undesignated gifte will be allocoted by the Survey Committee after careful Investigation to meet the most acute needs through the most agencies. comicbooks.com