Judge — December 20, 1930 — page 2: what you’re looking at

What you’re looking at

# Wrigley's Spearmint Gum Advertisement This is a **commercial advertisement**, not political satire. It depicts Santa Claus and elves decorating a Christmas tree with Wrigley's Spearmint Gum packages as ornaments. The ad copy emphasizes that Wrigley's gum makes an "Inexpensive...Satisfying" Christmas gift. The visual joke plays on the idea of gum as stocking-stuffers or small presents—affordable enough for mass gift-giving during the holiday season. This reflects 1920s-30s consumer culture when mass-produced goods became popular Christmas gifts. There is no political content or satirical commentary present. Judge magazine, while primarily known for satire, regularly published advertisements like this one to generate revenue.