Judge, 1930-12-06 · page 2 of 36
Judge — December 6, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a political cartoon or satire**, but rather a **straightforward advertisement** for Texaco Motor Oil from 1935 (copyright visible). The ad addresses a genuine consumer concern of the era: winter engine problems. It claims Texaco's "crack-proof" motor oil remains fluid in cold weather, unlike competitors' oils that thicken and fail to lubricate properly—causing engine wear. The visual elements include: - A snowy rural scene with a stalled car and cattle - An inset photo of an old vehicle in snow - A product bottle illustration - A "snow bank test" demonstrating the oil's cold-weather performance The ad's language ("terror in the engine," "immune to cold") uses dramatic rhetoric typical of 1930s marketing to emphasize product superiority. This represents early automotive advertising targeting seasonal maintenance concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Does winter strike terror in the engine of your car? OT if the bearings feel the quick flow —free from all cold-sensitive impurities. of oily smoothness at the first stroke Texaco flows! Its crack-proof body is of cold pistons. Not if the oil jumps in- as immune to cold as it is to heat. stantly to its protective task on cylinder Don’t wait for the extremes of weather walls and rings. Not if the oil you're . a: 29: e you know are just around the corner. sing is the clean, golden, new Texaco. A ‘ - using is the clean, golden, new Texac Drain now and refill with the correct win- Many other motor oils are thickened ter grade of the new crack-proof Texaco hard as grease by cold. They cannot flow Motor Oil. It’s just as essential for your through the channels of lubrication, or engine as anti-freeze solution for your reach the cylinder walls, until too late. radiator. Drive in at the Texaco Red Star Then engine wear occurs. It actually with the Green T. takes years out of a car—shortens the TUE TEXAS COMPANY Refiners of a complete line of Texaco Petrdewm Preatucts, including Gasdine, eo; “3 Te Motor Oil, Industrial, Railroad, Marine and Farm Lubricants, Try the snow bank test with Texaco had dake eee ices Rees smooth, quiet-running life of any engine. You can make this winter test Take a bottle of the new Texaco Gublen Motor Oil and let it stand jo a now bank sume cold ni To the morning invert the b and eee bow freely Texaco flows at this low temperature. It is the same in your engine. The new Texaco Bows at sero. Try other THE NEW *“~" TEXACO MOTOR OIL erm netauconn CRACK-PROOF: . LONGER LASTING comicbooks.com