Judge — November 22, 1930 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Mus. Frtzwnxwer. By George Romney. A NEW ORGANIZATION THE CLUB WILL SEE THAT YOU GET THE PICTURES YOU HAVE ALWAYS WANTED It will make sure that you get at a big saving the pictures you have wanted. No longer will you miss them, because you are too busy. r need you go without good pictures because of high se there is no good store near you. The Club will help you to select the picture you want. HOW THE PICTURES ARE CHOSEN Fach month the Club chooses a beautiful, interesting, and impor- tant picture It selects from masterpieces by Titian, Reynolds, Rembrandt, Gainsborough, Rubens, Raphael, Da Vinci, Velasquez, Van Dyck, and hundreds of others The Club considers pictures from the most important galleries in New York, Ch Paris, London, Madrid, Berlin, and other cities A picture chosen from the best of such great paintings is likely to be one you will want SELECTION ALLOWED. CHOICE NOT FORCED The Club realizes that any one picture, however good, will not be liked by all. Therefore the choice is not forced on you, Each month the Club also recom- mends at least three pictures by other artists and you may select any of the others—a variety of subjects is recom- lon; prices or t ; mended each month so that all tastes may be satisfied, Small reproductions are sent to you in advance so that you may $ decide which you wish. Or you may exchange the picture without additional cost. PRINTED BY HAND ON IMPORTED PAPER These pictures are etchings or photogravures printed by hand from imported plates. This is more expensive, but it is the only satisfactory way. The pictures are about 1x 1% feet, just right for the average room. NE evening a group was discussing the new interest in art. Magnifi cent art museums have gone up and millions have visited them. But these are a relatively small number and there are other millions who can’t go because of the time and money needed. These mu-- seums are in the larger cities, out of reach of those in the towns. It was the opinion that, in spite of mu- seums, we do not have the opportunity for the expression of our artistic desires that we deserve. Tosee the best involves an expensive trip throughout the United States and Europe, for the majority of the world’s art treasures still remain abroad. Then one of the men said, ‘Let us form an association which will give these millions of art-hungry people art where they want it—in their home dred ora thousand miles awa or in some private collection. Let this association publish selected works of art from America and Europe, help people to choose the best, and distribute them at the lowest possible cost.”” Everyone thought the idea an especially good one—the result was the formation of Incorporated *» WHAT IT IS AND WHAT IT DOES FOR ITS MEMBERS < not a hun- in Europe Mona Lisa. By Leonardo da Vinci A NEW UNIQUE SERVICE a Gur Prcture 4 MConta Crug BULLETINS AN ART EDUCATION Membership includes free subscription to the Club's Monthly Bul- letin, It tells the history of the pictures, shows other works by the same artists, and gives you interesting, readable stories of their lives. SERVICE USED BY DISCRIMINATING PEOPLE Cultured people all over the country are adopting this plan. Avail urself of this service which will make sure you get the best from Europe and America. ‘They will add to the atmosphere of culture which pervades your home and ¢ “sport your table will stamp you as a person actively interested in. this movement to promote the best in art. SERVICE COSTS YOU NOTHING ‘There are no fees, no dues, no postage, and no assessments. You pay only the special Club price for the pictures sent you, and because the Club publishes the pictures itself especial much less than you would have to pay if you p separately in the stores. CHARTER MEMBERS GET FREE PORTFOLIOS ‘There are still available a few Charter Memberships. Charter Members receive free a maroon Spanish leather finish fabrikoid ful workmanship stamped with an I Fo gn in gold. The member's name is stamped on it in gold, but this special feature will con- g@ The tinue only while Charter Memberships are open. gy Picturea DETAILS IN FREE ILLUSTRATED Month BULLETIN Club, Ine. A Three Months Trial Membership has it Welint Street been arranged. Send now for the illus- Ve. Lam intereered in trated 32 page Introductory Buttetis Sry, Prerus » Mowt in which the simple details of the plan Please send one : ls Lv. Please send me by are completely outlined. The But- @inait your illustrated 32 page LETIN shows a few of the famous & p,evin giving paintings from which the Club Ot is anderned char whe Ba args Pee understood that the Bulletin is It will be sent : a to you fice. Mail the a fee and that there is no obligation, coupon now while Char- ter Memberships are still open. No obligation. ¥ ecial men} this is I the pictures Mr Mas, - Muss Please write plainly or print 3 11-38-30, comicbooks.com