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Judge, 1930-11-22 · page 2 of 36

Judge — November 22, 1930 — page 2: what you’re looking at

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Judge — November 22, 1930 — page 2: Judge, 1930-11-22

What you’re looking at

# Analysis: Judge Magazine Advertisement Page This page is **primarily an advertisement**, not satirical content. It promotes "Lenz on Bridge," a two-volume instructional book by Sidney S. Lenz, identified as a fourteen-time winner of national and international bridge championships. The ad features Lenz's photograph and testimonials from bridge experts (Wilbur C. Whitehead and Milton C. Work), claiming his book teaches "perfect bridge" through analysis of hundreds of hands and situations. The offer targets "Judge readers" specifically with a 42% discount: $2.00 for both volumes combined. There is no political satire or social commentary here—this is a straightforward commercial pitch appearing in a magazine known for humor, using the publication's credibility to sell instructional materials to its educated, affluent readership interested in card games.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

International Bridge and Whist Champion ships. Wilbur C. Whitehead says: Sidney Lenz is un ly the most remarkable card player the world has ever known. York say ther Bridge lool and will surely prove a grew bt to every Bridge player Would You Pay $2.00 to Know— when it is good policy to lead away om a King? to attempt a “shutout” bid it is entirely wrong to return tner’s lead by ar original bid? pena finesse should not be taken? how to determine almost 1 where certain cards are when not to lead top card of » by partner? when to allow your opponent to take uld have taken? how ti h gest suit without These and every other important point are answered for you in LENZ ON BRIDGE For JUDGE Readers Only Be JUDGE PUBLI 18 East 48th St., 4ING CO., Inc. lew York City se send me LENZ ON BRIDGE (both volumes flered to in one—formerly $3.50), jers at the special price of $2 ] Enclosed is $2.00 (Check one of these) UDGE CO Send €. 0. D. Volumes I and II Combined (42% reduction for Judge readers) $ 00 only Let the International Champion Teach You to Play Perfect Bridge = evening spent with Sidney Lenz, acknowledged to be the world’s greatest bridge player, brings a noticeable improvement in your own game. He spreads the cards on the table before you, and together you play more than 300 hands, illustrating ac- tually a thousand and one situations which may arise. Then, in a clear, conversational manner, Sidney Lenz himself tells you how he would have played these cards and why! Improve Your Game at Once You meet every important situation that is likely to confront you at the bridge table in this combined volume of more than a thousand pages, Lenz on Bridge. In Volume | you mect 435 problems. In Volume Il, 566—Wwith 24 prize-winning solutions included Many of these problems have marred your game time after Others are new to you, but may arise in , I Sidney Lenz 30 any game. has often met these situ- tournaments and has studied the best way to solve them. ! ! 1 ations in | | ; After playing through | ! | | | hundreds of hands, illustrated with clear plates, and fully explained in the easy, readable text, you begin to see that what you considered uncanny skill is based on fundamental rules of com- mon sense These rules of play which have made Sidney Lenz himself the Interna- tional Champion are casy to grasy remember. Many are so simpl wonder after playing them why never reasoned them out in the same wi What a comfort to know, after only one session with Mr. Lenz, how many disastrous bids you can now avoid, how many otherwise lost rub- bers you will now win, how many game-going tricks you would have feared to attempt before, you now may try, frequently with success! For Beginners or Experts No matter whether you are a “shark” or an unskilled player, after one evening with Sidney Lenz’s book you will play a better kind of bridge Get this book, Lenz on Bridge (two volumes combined in one). Send the convenient coupon today, with only $2.00 (42% reduction)—and let the International Champion perfect your bridge. —————— _______—_——————————————————————— comicbooks.com