Judge, 1930-11-08 · page 2 of 36
Judge — November 8, 1930 — page 2: what you’re looking at
What you’re looking at
# Ethyl Gasoline Advertisement This is primarily a **commercial advertisement**, not political satire. The page promotes Ethyl Gasoline, a branded fuel containing an anti-knock compound developed for high-compression engines. The striking eagle illustration is a **marketing device**—using the eagle's power as a metaphor for engine performance. The tagline "There's a touch of the eagle's wings to the car using Ethyl" claims the fuel provides superior power and responsiveness. The ad targets car owners of any vehicle type, claiming all cars "run better with Ethyl." It encourages consumers to test the product during weekend driving. The Ethyl Gasoline Corporation was located in the Chrysler Building, New York. This reflects **1920s-30s automotive marketing**, when fuel additives were novel technological innovations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
POWER HERE’s a touch of the eagle’s wings to the car using Ethyl. Ethyl is more than gasoline. It is good gasoline containing the Ethyl anti-knock compound developed by automotive research to create a better motor fuel. Ethyl is required by the new high- compression engines if they are to deliver their full power. But any car runs better with Ethyl. Try it this week-end when driving will be hardest. Ethyl Gasoline Cor- poration, Chrysler Building, N. Y. ETHYL | GASOLINE Knocks out that ‘knock’ Wherever you see the Eshylembiem, itmeans good gasoline of high anti-knock quality, comicbooks.com