Judge — November 1, 1930 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Donner und Blitzen! kr. Artuur Forwe tr tells the fol- lowing success story of a hide- in the Forties: his oasis, like most others, is im- pervious to the nt. of day, The | clients at the bar don’t know whether the sun is shining or snow is falling outside. It is only during a consid erable summer storm that one can hear faintly the peals of thunder and the drum of rain outside. It is a rather dignified place, this speakeasy, quietly run and conserva- ppointed. ‘Too much so, the proprietor, Mr. Hummer, discovered. It attracted only a very respectable clientele—stead, men who would come in a or two drinks, Business was fine but not afterward. And then Mr. Hummer had his idea. Mr. Hummer, before the days of “talk- "used to be an expert producer of ind effects behind the screens of the cr Broadway “movie” palaces. He used to make sounds of battles, hurri- canes, twittering birds and speedbs The coming of sound “mo c him into the “club” business. he next day Mr. Hummer got out of his old storm instruments, dusted them off, and took them into his little office in the front near the r. That afternoon, at 5:25, whe the customers were about to go, thi came the faint sound of thunder, fo lowed by the drumming of rain. business races. some gested the bartender, The customers d. No use said one. “Let's wait till it slackens When the customers left half an hour later they noticed with sur- prise how quickly the storm had clea And Mr. Hummer counted s with sfaction. About the third day he tried it the clients found him out: The simple Mr. Hummer was much chagrined. But the discovery of his trick boosted his business far more than the trick itself had done. Every customer brought his friends in, to see if Mr. Hummer could fool them, too. Mr. Hummer could, and did. Friends brought more friends. Mr. Hummer is prosperous. But he is worried, now that the season of thunderstorms is ending. He does not know how to make a noise like a snow- storm, —Brvertey Saitu, in the Herald Tribune From a Politician’s Primer New thoughts ex The voters’ dr Be sure you're trite, And go ahead. yunds like a terrible storm,” sug- | ing out into that shower,” | The continent that became a neighborhood An Adsertisement of the American Telephone and Telegraph Company Turovcn slim wires etched against the sky ... through cables laid in the earth under cities and fields... millions of Americans, miles or days’ journeys apart, speak to each other as readily as though they stood face to face Over her telephone, a housewife in a Wisconsin town inquires about a dress pattern from a friend who lives nearby. Over his telephone, a busi- ness man in Philadelphia talks to an- other in Denver. Over her telephone, a mother in Kansas asks her son at college fifty miles away if he will come home for the week-end. Over his tele- phone, binet member in Washing- ton gives instructions to an assistant in Seattle. Regardless of distance and the complexity of modern living, they talk directly and immediately with any one, anywhere, at any time they choose. The function of the Bell Telephone System is the vital one of making it possible to maintain social and business contacts in cities that contain many times more people than this nation once boasted...in a neighborhood which the Census re- ports to hold 127 million people. Year after year from its beginning, the Bell System has increased its | facilities, its personnel and its use- fulness. Looking ahead and planning for the future, it has forwarded the growth of this nation by meeting its communication needs fully and eco- nomically. Today it overcomes the hindrances of distance and time... and unifies a civilization geared to the habit of instantancous communi- cation, Because it serves all who call on it, by enriching their lives and helping to make their enterprises more successful, the telephone plays singly u i the every-day acti American people, —F. P. A., in The World UDGE'’S PAGES radiate humor and_laugh- ter. They create a Feat, happy atmosphere—they are filled with the vitamin * you can't get in your yeast cake or your spinach. *Found Institu ithout the aid of Rockefeller Judge Publishing Co., Inc. 11-30 18 East 48th Street, New York, N. Y. Ploase send me Judge for ! | | | i] 1 © 2 years, $7.80 1 1 year, $5.00 1 © 2t weeks, $2.00, starting with the 1 September 27th issue, so | will have all | the issues cont: g Lenz Bridge Con- | ! | | | | 1 ‘ test problems. Name. feces iy Address City State comicbooks.com