Judge, 1930-11-01 · page 2 of 36
Judge — November 1, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This is actually **not a cartoon or satire page**—it's a full-page **advertisement** for Texaco-Ethyl gasoline from 1929 (copyright shown as "© 1929, The Texas Company"). The image shows a surreal, dreamlike scene of cars and a gas station, illustrating the product's main selling point: Texaco-Ethyl gasoline starts quickly in cold weather because it's formulated as a "dry" gas (ethyl compound mixed with gasoline base). The ad emphasizes practical winter driving benefits—no long warm-up periods, reduced engine strain, better performance even in freezing conditions. The ethereal, cloud-like imagery serves to convey the smoothness and efficiency promised by the fuel. This represents early automotive advertising before modern regulations on leaded gasoline.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Texaco gar TEXACO- ETHYL staxts quicker... because it’s “DRY” \ V HEN your motor greets the first command of the starter with a sputter—that’s warning enough of cold weather troubles on the way. Why not avoid them this winter?You can, with Texaco-Ethyl! For the gasoline base in Texaco-Ethyl is the quick-starting new and better Texaco. It vaporizes so rapidly that it forms a “dry” gas—an active mixture of gasoline and air which responds to the first spark flash and per- mits uniform diffusion of Ethyl the compound through the manifold into the cylinders. Begin to use Texaco-Ethyl now! Do away with the long warming-up periods, excessive crank- case dilution and battery waste. Enjoy the smooth, anti-knock performance provided in the Ethyl compound. Even on the coldest days Texaco-Ethy! Gasoline starts quickly and keeps your engine running so quietly, and so well, that, as far as the engine is concerned, you'll never know that winter has come. Available in all our 48 States. COMPANY Kefners of a complete line of Texaco Petroleum Products, including GCaswine, Motor Ot, Industrial, Railroad, Marine and Farm Lubricants, Koad Asphalts and Asphalt Roofing ©1930, The Texas Company TEXACO ETHYL the original + nationally famous — "DRY" GAS ANTI-KNOCK COMPOUND _ TEXACO-ETHYL THE “DRY ANTI-KNOCK GASOLINE comicbooks.com