Judge, 1930-10-25 · page 2 of 36
Judge — October 25, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement** for George Reith's "Contract Bidding" book, published by The John Day Company. The satirical hook—"How to Avoid Murder in Your Home"—is a humorous metaphor: "murder at the bridge" means losing badly at contract bridge, the popular card game. The illustration shows four men playing bridge, likely depicting the anxiety and conflict the game can provoke among players. The ad claims Reith's system, based on analysis of 20,000 rubbers from the Knickerbocker Whist Club, will improve bidding strategy. It was used by 13 of 15 teams in the Vanderbilt Cup Championship and would be used by the American team in an International Match in London. The "murder" framing is pure marketing hyperbole—bridge was a serious competitive pastime for the educated classes in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IMustration from Jupce, by permission to Avoid MURDER in Your Home For seventy-five cents you yourself, your family and guests can get Full Insurance from that most excusable form of homicide, Murder at the Bridge. For now at last—the SYSTEM that does away with systems! George Reith, one of the few master players of the world, and Chairman of the Card Committee of the Knickerbocker Whist Club, presents the Reith System, based on two years of analysis and play covering more than 20,000 rubbers by the expert players of the Knicker- bocker Whist Club. Contract Bidding is a concise, handy pocket edition of Mr. Reith’s popular Contract. It explains clearly the approach-forcing system of bidding, used by 13 of the 15 teams which competed in the Vanderbilt Cup Championship—the same system which will be used by the American team in the International Match at London this Fall. By GEORGE REITH Chairman of the Card Committee of the Knickerbocker Whist Club CONTRACT BIDDING The Invaluable Handbook for the Novice, the Average Player and the Expert, Containing All the Essentials of Contract Bidding and the Author’s Famously Successful System This book may be purchased from your bookseller. If a bookstore is not convenient, mail your order (75c¢ per copy) to the publisher, adding 5 cents postage. Address THE JOHN DAY COMPANY, Dept. J 386 Fourth Ave., New York City comicbooks.com