Judge, 1930-10-18 · page 2 of 36
Judge — October 18, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a Texaco Motor Oil advertisement**, not political satire. The main content advertises "The New Texaco Motor Oil" as "longer-lasting" and "crack-proof." The layout uses a three-panel structure: "DRAIN—FILL then LISTEN." The top panels show car maintenance procedures. The bottom center features two Scottish Terriers (drawn by Morgan Dennis) as a visual metaphor—the dogs' smooth coats represent the oil's smooth, protective film on engine parts. The advertisement emphasizes the product's quieting effect on engines and protection from wear. The Scottish Terriers symbolize sleekness and refinement, contrasting with the implied roughness of inferior oils. This is commercial messaging, not editorial commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i i See THE NEW > Colder days will sooo be bere. The oil you used this summer should pot be expected engine in the frosty days to com: have bern exposed to consi enough to render it leas than completly effective. AIN fully proteet your Besides, that oil may end ei EAR the difference! Sheathed in a clean, velvety film of the new Texaco, every moving part of your engine glides smoothly, easily, quietly. Gone are the complaining engine murmurs that speak of need- less wear; in their place, the steady rhythmic hum of a perfectly lubri- cated engine. “How,” you ask, “can this new Texaco make so much difference in the sound of my engine?” Because it is full-bodied and crack-proof! It protects thoroughly,completely, from the first cold thrust of flashing pis- tons to the last mile of a long, fast drive. It is free from all cold-sensitive © 1930, The Texas Company TEXACO wortorol ~ then / vl ° Fill your car with the corrret winter grade of the new i. ereck-proof, Alert, free-flowing at arro, thie revolutionary sew otor oil will reduce winter engine wear to a Texaco golden Motor Oil — loager-| Afier an etching by Morgan Dennis impurities—free from all hard-car- bon-forming elements. Drain and refill with the correct winter grade of the new Texaco Motor Oil—then listen! That new quietness means that in the crankcase of your engine is a tougher, longer- lasting motor oil that cuts dollars from your lubrication expense and adds miles to the life of your car. This new motor oil is available in all of our 48 States under the Texaco Red Star with the Green T. THE TEXAS COMPANY Kefiners of a complete line of Texaco Petroleum Products, inctuding Gasoline, Motor Oil. Industrial, Railroad, Marine and Farm Lubricants, Road Asphalis and Asphalt Roofing LONGER-LASTING “CRACK-PROOF” comicbooks.com