Judge, 1930-10-04 · page 2 of 36
Judge — October 4, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satire or political commentary. It promotes Texaco Motor Oil, citing laboratory testing by Hochstadter Laboratories, Inc. The ad emphasizes the oil's technical superiority for "high compression engines"—a contemporary concern as automotive engines grew more powerful. Key claims include superior viscosity at high temperatures and low oil consumption (backed by a nationwide road test averaging 790 miles per quart). The visual elements—an oil bottle and automotive part—are straightforward product imagery. The Texaco Red Star logo appears centrally. The reference to "Society of Automotive Engineers viscosity gradings" grounds the pitch in technical credibility rather than satire. This represents typical mid-20th-century industrial advertising emphasizing scientific validation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE NEW TEXACO..... “more than meets the requirements of s high compression engines, tays che toda HOCHSTADTER LABORATORIES, INC., STUDY of this report reveals A a number of interesting facts about this new lubricant. It is defi- nitely shown that the new Texaco Golden Motor Oil has a higher vis cosity at high temperatures and a lower viscosity at low temperatures. It is an oil with a flatter viscosity curve, which means greater heat- resisting qualities and a longer-last- ing body. It will hold its lubricating quali- ties throughout the entire range of engine tempera- tures with a very low oil THE HOCHSTADTER LABORATORIES, INC Technicians in the examination of Petrole Products for over twenty years. They are a~ sociated through individual memberships in twelve recognized Scientific Societies. consumption. This was substantiated and proved in a nation-wide road test under extremely varied driving con- ditions in which the thirteen test cars averaged 790 miles to the quart. ‘The new Texaco is manufactured in 5 grades: C, D, E, F, and G, con- forming with Society of Automotive Engineers viscosity gradings. Sold in all of our 48 States under the Texaco Red Star with the Green T. 30¢ a quart (35¢ for Grade G). THE TEXAS COMPANY smplete line of Texaco icants, Farm Lubri- iphalt Roofing. comicbooks.com