Judge — September 27, 1930 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

DONT SURRENDER When tempted fo over-indulge “Reach for ya Lucky instead” Be moderate—be moderate in all things, even in smoking. Avoid that future shadow® by avoiding over- indulgence, if you would maintain that modera, ever-youthful fig- ure. “Reach for a becky instead.” Lucky Strike, the finest Cig- arette you ever smoked, made of the finest tobacco—The Cream of the Crop—"IT’S TOASTED.” Lucky Strike has an extra, secret heating process. Everyone knows that heat purifies and so 20,679 physicians say that Luckies are less irritating to your throat, “It’s toasted’ os Your Throat Protection — against irritation— against cough. | * We do not say smoking Luckles reduces flesh. We do say when tempted to over-indulge, “Reach for a Lucky instead.” | “ comicbooks.com