Judge, 1930-09-27 · page 2 of 36
Judge — September 27, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **commercial advertisement**, not political satire. It promotes Planters Peanuts products, particularly Mr. Peanut's 32-page Paint Book. The cartoon depicts Mr. Peanut (the anthropomorphic peanut mascot in top hat) on what appears to be a ship or boat with other figures. The narrative suggests a whimsical adventure story—children could color these scenes themselves by obtaining the free paint book through Planters product packaging. The advertisement emphasizes peanuts as wholesome nutrition for families and children. There is no political satire present. This is straightforward early 20th-century branded marketing content designed to appeal to young readers and their parents by combining entertainment (a coloring book) with product promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PEANUTS \ a 2 Every Boy or Girl should have L ‘32Page PAINT BOOK §& ‘OUneedonly sendtenempty PLANTERS PEANUT Bags or Jumbo Block inside waxed wrappers to get this delightful 32-page Paint Book for your little boy or girl. Think of the fun he will have coloring these pictures — following these lively adventures! Startat once to save bags and wrappers! When you have ten in all, send them with your name and address to Planters Nut & Choco- late Company, Wilkes Barre, Pa. No money needed. Your copy of the paint book will be shipped you im- mediately, absolutely FREE! Health experts say that for both you and your entire family PLANTERS PEANUTS bring extra nourishment. Peanuts area wholesome, non-fatten- ing food, They give to grown-ups and children alike the body-building elements necessary to balance energy- giving sweets. The Largest selling bar. A rare mixture of selected coerce deanats and pure wholesome candy. Just packed full of goodacis. Shown bere in reduced size. Men count on PLANTERS PEA- NUTS for a bite between meals and for a nourishing, satisfying lunch, Housewives use them ina thousand new and attractive menus. When you buy peanuts, look care- fully for the picture of Mr. Peanut. Ic is your guarantee of peanuts se- lected from the best of the Virginia Peanut crops and roasted and salted with extra richness by PLANTERS exclusive process. PLANTERS NUT & CHOCOLATE Co. SUFFOLK, VA. WILKES BARRE, Fs SAN FRANCISCO TORONTO, CANADA comicbooks.com