Judge, 1930-09-20 · page 3 of 36
Judge — September 20, 1930 — page 3: what you’re looking at
What you’re looking at
# Analysis This is primarily **advertising content**, not a political cartoon or satire. It announces Judge magazine's "Second Annual Lenz Bridge Contest," a puzzle competition starting September 27th with $20,000 in prizes. The prizes include a French Line ocean voyage and a Peerless automobile—luxury items reflecting 1920s-30s affluence. The contest presents bridge (the card game) problem-solving as entertainment for Judge's educated, wealthy readership. The text emphasizes the contest's legitimacy and ease of entry ("doesn't cost a penny"), suggesting such contests may have faced skepticism or regulatory questions. The reference to Mr. Lenz's bridge solutions implies he was a recognized authority on the game. This represents mainstream magazine commerce of the era—using prestigious prizes to boost circulation and reader engagement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SECOND ANNUAL LENZ BRIDGE CONTEST | STARTS SEPTEMBER 27th ISSUE OF JUDGE For the Solution of Twelve Problems $20,000.00 In Prizes FRENCH LINE TRIP Round Trip from New York to France for two people on one of the palatial steamers of the French Line. Includes a week in France under direction of Thomas Cook & Son; trip across the Mediterranean and a three-week motor tour of Northern Africa cities. PEERLESS AUTOMOBILE Five Passenger Custom Sedan. One of the finest eight-cylinder cars made in America. SEE PAGES 26 AND 27 FOR ADDITIONAL PRIZES JN the 1929 Contest entries came from all over the world. Prizes were awarded to Judge readers as far away as Shanghai, China. The remarkable success of last year's contest has led to a bigger contest this year. |" doesn't cost a penny to enter the. contest or to win these prizes. Nothing to buy. Nothing to sell. No service to be rendered. R. LENZ will award the prizes to the contestants whose solutions of twelve problems correspond most nearly to his solutions which have been written and sealed and placed in Judge's safe box. The seal will not be broken until the con- test is closed. One problem will appear in Judge each week for twelve consecu- tive weeks. Not only will readers of Judge receive the valuable prizes to be awarded, but to work upon the problems and study Mr. Lenz's solutions will mean an oppor- tunity for expert instruction in many phases of the game by the world's acknowledged greatest bridge player. RULES OF THE CONTEST IN SEPTEMBER 27th ISSUE OF JUDGE comicbooks.com