Judge, 1930-09-13 · page 2 of 36
Judge — September 13, 1930 — page 2: what you’re looking at
What you’re looking at
# Ethyl Gasoline Advertisement This page is primarily a **product advertisement** rather than political satire. It promotes Ethyl Gasoline, a fuel additive developed by General Motors Research Laboratories. The advertisement uses ducks taking flight as a metaphor for acceleration and performance. The image shows multiple ducks launching from water, visually representing the smooth, rapid acceleration drivers would experience using Ethyl fuel versus standard gasoline. The ad claims Ethyl Gasoline provides "two things" cars need: "good gasoline plus the Ethyl anti-knock compound." The copy encourages drivers to test the product on hills and long drives to experience superior performance. This reflects 1920s-30s automotive marketing, when fuel additives were novel innovations promoted through comparative lifestyle imagery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ACCELERATION... Rute: who has seen wild ducks rise from the water and speed away knows what real accel- eration And there's real acceleration in the Ethyl-driven car, which moves smoothly ahead when the traffic sign says, “Go.” That’s because, when you buy Ethyl Gasoline, you give your car two things it needs: good gasoline p/us the Ethyl anti-knock compound developed by General Motors Research Laboratories, after years of research to create a better motor fuel. y Ethyl on your steepest hill— see how much longer you stay i high. Try it on your next hard drive —see how much fresher you are at the end of the trip. Try it this week end. Ethyl Gasoline Corporation, Chrysler Building, New York City. Wherever you ue the Ethy! emblem, it means good pascsine of high anticknock quality. comicbooks.com