Judge, 1930-09-06 · page 2 of 36
Judge — September 6, 1930 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement, not satire or political content**. It's a 1930s Texaco Motor Oil ad disguised as editorial content under the headline "IT'S CRACK-PROOF—FIND UNIVERSITY SCIENTISTS." The ad uses a familiar advertising technique: presenting product claims as objective scientific validation. It describes university-conducted road tests of Texaco's new motor oil, featuring photographs of test vehicles on challenging terrain (mountain roads, snow). The appeal combines appeals to authority (university scientists), performance metrics (790 miles per quart), and practical benefits (crack-proof oil at zero degrees, smoother engine operation). While framed journalistically, this is straightforward product marketing rather than political or social satire. Judge magazine likely accepted such advertisements to fund publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gitte | 4) HH | ‘ITS CRACK-PROOF FIND UNIVERSITY SCIENTISTS Driver J. F. Bevione of test car No 10 reported terrific heat, head twinds and sand siorme while creasing the Great Salt Lake Desert. At 8:30 on the morning of April 8, 1930, thirteen stock cars left Lawrence, Kansas, 00 « nation-wide rad t NOWBOUND one day at Reno” — wrote the driver of test car No. 10. “Mountain roads in terrible shape—stuck twice” test car No. 13. “Temperature at 92°, sand storm, 45-mile gale” —test car N6. 11. These are typical entries in the logs of the thirteen stock cars used in the nation-wide road test of the new Texaco Motor Oil. Yet, despite these exacting conditions, impar- tial university professors found that the new Texaco maintained the remarkable average of 790 miles a quart. After thorough laboratory and road tests it was found that this new motor The same car was delayed fora at Reno by fice fort of snow in Yuba Pass. Finally got through on a one-way road. oil was tougher, longer-lasting, crack-proof—a motor oil that flowed freely at zero and reduced the carbon to a new low minimum. Even in the most advanced high-sp dd, high-compression en- gines of today this remarkable new oil will not crack or break down. Today, test for yourself the new Texaco. Notice the greater mi ge it gives, That is econ- omy! Observe the smoother, cooler-running en- gine and its more responsive power. That means added driving pleasure and longer car life. All Texaco dealers have a chart which shows exactly the grade of the new Texaco your car needs. The price is only 30¢ a quart for grades C, D, E, and F—35¢ for grade G. THE TEXAS COMPANY Texaco Petroleum Products THE NEW T EXACO MOTOR OIL LONGER- LASTING, “CRACK-PROOF” © 1930, The Texas Co. comicbooks.com