Judge — August 30, 1930 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

BEFORE IT’S TOO LATE When tempted fo over-indulge “Reach for a Lucky instead” Be moderate—be moderate in all things, even in smoking. “Avoid that future shadow® by avoiding over- indulgence, if you would maintain that modern, ever-youthful fig- ure, “Reach for a tucky instead.” Lucky Strike, the finest Cig- arette you ever smoked, made of the finest tobacco—The Cream of the Crop—"IT’S TOASTED.” Lucky Strike has an extra, secret heating process. Everyone knows that heat purifies and so 20,679 physicians say that Luckies are less irritating co your throat. “It’s toasted” Your Throat Protection — against irritation— — against cough. *We do not say smoking Luckies reduces flesh We do say when tempted to over-indulge. “Reach for a Lucky instead.” . q yo QUADRI-COLOR CO., JAMAIC®. NO! comicbooks.com