Judge — August 23, 1930 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘al | {PRETTY CURVES WIN’ |- When tempted fo over-indulge At | “Reach for a Lucky instead” Be moderate—be moderate in all things, even in smoking Avoid that futare shadow ® by avoiding over-indulgence, if you would maintain that modern, ever-youth- fol figure “Reach for a Lucky instead.” i | Lucky Strike, the finest Cigarette you ever smoked, made of the finest tobacco—The a Cream of the Crop—"“IT’S TOASTED.” 1 | Lucky Strike has an extra, secret heat- Wal ing process. Everyone knows that heat puri- Th fies and so 20,679 physicians say that Luckies are less irritating to your throat. | “It’s toasted” Your Throat Protection — against irritation— against cough. We do not say smoking Luckies reduces flesh. We do say when tempted to over-indulge, “Reach for a Lucky instead.” QUADRI-COLOR CO.. JAMAICA. 14 v comicbooks.com