Judge, 1930-08-09 · page 2 of 36
Judge — August 9, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising copy**, not political satire. It promotes "Noble Experiments," a cocktail recipe book by Judge Jr., published by The John Day Company. The advertisement features a man in formal attire (likely representing the author or a typical reader) holding a cocktail—a visual association between sophisticated drinking and "noble" pursuits. The repeated images and enthusiastic tone suggest this is tongue-in-cheek marketing. The phrase "noble experiments" appears to reference Prohibition-era speakeasies and homemade cocktails created during the "lost art" of mixology. The book promises 51 brand-new drink recipes plus 32 old favorites with evocative names (many listed in the ad). This is commercial content using humor and wordplay to sell a product to Judge magazine's affluent, cocktail-drinking readership during the Prohibition period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
W HAT? You haven't met ‘‘The American Girl'’? And getting around as you do! Tsch, tsch... it’s as easy as falling off a water wagon. She's made along these lines: A Bacardi Cocktail with strained V4 glass strained honey (mixed honey—to make 8 cocktails,using with above—more honey tf more a cocktail glass for measurement: sweetness is desired.) 3 glasses Lime juice 4 glasses of Bacardi Shake well Ladies and Gentlemen, while and if you sleep, our little band of scientists, Drs. Heywood Broun, Corey Ford, Milt Gross, Florenz Ziegfeld, Roland Young, Ralph Barton and old Prof. Milt Gross, are burning the midnight oil Coil is the word) in such untiring research as has made this volume possible. Here they are! Compared to this little housekeeper’s guide the first two Here's How books are one with the flowers of yesteryear, and belong in the W. C. T. U. library. Buy a copy of NOBLE EXPERIMENTS and broaden your repertoire with 51 Brand New Mixtures plus 32 Old Favorites, including. THE BOWL EVIL, WHITE RAT, WALLA WALLA, NIP & TUCK, BLACK JACK, HOT CHA CHA, STONE FENCE, MAIDEN’S PRAYER, HAY MAKER, ONE-TWO PUNCH, SENATOR'S SOLACE, PINK "UN, BRIDGE TABLE, DAIGUIRI, ALEXANDER, and that little rascal THE JACK RABBIT. NOBLE EXPERIMENTS] a < < “ ro THE By JUDGE, JR. Siege A collection of recipes from divers ra 386 See practitioners of the so-called oe CNew York . Pe pt. LOST ART ” Gentlemen: I enclose $1.00 for one copy of Noble INCLUDING THE FAVORITE CONCOCTIONS OF ¢° Experiments. Heywood Broun, Florenz Ziegfeld, George Jean Nathan, Walter Winchell, Bruce Bairnsfather, Ralph Barton, Z Narse: Roland Young and Corey Ford. comicbooks.com