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Judge, 1930-08-02 · page 2 of 36

Judge — August 2, 1930 — page 2: what you’re looking at

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Judge — August 2, 1930 — page 2: Judge, 1930-08-02

What you’re looking at

# Analysis This page primarily functions as **advertising** for *The Golden Book* magazine, not political satire. It features a contest winner, Mrs. Tillie Litehead, whose letter critiques *The Golden Book* as unsuitable for serious readers. Mrs. Litehead's complaint centers on the magazine's lightweight content: she values substantive literature by canonical authors (Poe, Balzac, Huxley, Wharton, O'Neill) over the magazine's accessible short stories. She argues it corrupts readers' taste and promotes superficial knowledge. The *Judge* editors use her letter ironically to **mock literary snobbery**—positioning Mrs. Litehead as the satirical target. They suggest that readers who dismiss *The Golden Book* as lowbrow miss its genuine literary merit and variety. The advertisement frames rejecting the magazine as pretentious.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

FIRST PRIZE AWARDED TO MRS. TILLIE LITEHEAD Mrs. Litehead’s 150-word letter won First Prize in the “Why the Golden Book STORIES | ; Nea, Is Bad for Me” Contest Everyone should read this splendid straightforward letter: “I am an ardent reader. For the last twenty years I have been reading myself to sleep every night with a good magazine. I find none of this calming effect in the Golden Book, and what woman at my age wants to lose her beauty sleep? I love those darling little stories that you can lay aside at any point. Your stories don't give me a moment's rest till I finish them. Furthermore, my husband says your magazine puts ideas in my head, and he won't stand for it. I think myself that I get more good out of a magazine that prints recipes than one that prints poems. Another thing. a woman can’t be too careful of the impression she makes. The girls at my bridge club are always talking about Harold Dazzledirk’s latest story. I remembered a few names like Poe and Balzac and Aldous Huxley, Edith Wharton, and Eugene O'Neill, but none of the girls had ever heard of them. A woman must make her reading count, if you know what I mean.” Think Twice of Mrs. Litehead Before You Subscribe to the Golden Book If you are at all likely to become overstimulated by a magazine full of such good reading that you can't lay it aside, if you must take your bromides in the form of magazines, if you have a husband who finds your threadbare ideas quaint and cute, if you are likely to feel embarrassed with a growing knowledge of good literature and great writers, if an aristocratic magazine would look out of place on your library table—Then Beware of the Golden Book! Tf, on the other hand, you are a person to treasure a perfect short story, a lovely poem, or a subtle piece of humor, if you realize that good reading doesn’t mean heavy reading, if you'd care for a more thorough acquaintance with the most vivid personalities that have ever con- tributed to the literary world, if you would delight in having a satisfying selection of fiction, drama, essay, poetry, humor and personalities coming to your home each month—a selection that represents the cream of the moderns, as well as the proven masterpieces of the past, Then Subscribe at Once to the Golden Book. Our Prize for You is a 33%4% Reduction on the Next 6 Issues. Pess ss Ss ses ee ee eee See eee THE GOLDEN BOOK MAGAZINE 70 65 Pifth Avenue, New Yor! r] 6 I ssues Enclosed please find $1.00 for which send THE GOLDEN BOOK for six months to the address be! Name. ceecccces ; for only $1.00 | comicbooks.com