Judge, 1930-07-12 · page 2 of 36
Judge — July 12, 1930 — page 2: what you’re looking at
What you’re looking at
# Noble Experiments Advertisement This is a **book advertisement**, not political satire. It promotes "Noble Experiments," the third in Judge magazine's "Here's How!" cookbook series by Judge Jr. The ad announces the book contains 51 new cocktail recipes plus 32 "famous old timers" (classic drinks). Contributors include celebrities like Heywood Broun, George Jean Nathan, and others. The phrase "**Lost Art**" references **Prohibition** (1920-1933)—the "Noble Experiment" was the government's actual term for alcohol bans. The ad humorously plays on this, selling cocktail recipes during an era when alcohol production and consumption were illegal. The joke is selling prohibition-era drinking guides under the government's own euphemism for the failed policy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Now a Bigger ’n Better HERE'S HOW! PLUS FIFTY-ONE THIRTY-TWO brand new mixtures Famous Old Timers EXPERIMENTS The THIRD of the famous HERE’S HOW! books By JUDGE, JR. cA collection of recipes from divers practitioners of the so-called LOST ART Including the favorite concoctions of Heywood Broun, Florenz Ziegfeld, Milt Gross, George Jean Nathan, Walter Winchell, Bruce Bairnsfather, Ralph Barton, Roland Young and Corey Ford. ra THE of” JOHNDAY COMPANY o $86 Fourth Ave. New York City rs Dept. J of Gentlemen: 1 enclose 4 $1.00 for one copy of Noble THE JOHN DAY COMPANY, comicbooks.com