Judge — July 5, 1930 — page 40: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

1S THIS YOU FIVE YEARS FROM NOW? When tempted fo over-indulge “Reach for a Lucky instead” Be moderate—be moderate in all things, even in smoking. Avoid that future shad- ow® by avoiding over-indulgence, if you would maintain that modern, ever youth- ful figure. “Reach for a Lucky instead.” Lucky Strike, the finest Cigarette you ever smoked, made of the finest tobacco—The Cream of the Crop— “IT'S TOASTED.” Lucky Strike has an extra, secret heating process. Everyone knows that heat purifies and so 20,679 physicians say that Luckies are less irritating to your throat. 7) | a ix ca i en | “It’s toasted” We do not say smoking Luckies reduces flesh. We do say when tempted to over-indulge, “Reach for a Lucky instead.” QUADRI-COLOR CO.. JAMAICA. N.Y ff comicbooks.com