Judge, 1930-06-28 · page 2 of 37
Judge — June 28, 1930 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Texaco gasoline advertisement** rather than political satire. The headline "Women Drivers Are Safe Drivers" challenges contemporary stereotypes about female motorists. The illustration shows a man apparently injured or distressed while a composed woman sits nearby—a visual joke suggesting women drivers cause accidents to men (humorously reversing expected gender roles in 1920s-30s driving culture). The ad's actual message promotes Texaco products to women drivers by emphasizing reliability and dependability. It claims women appreciate careful car maintenance and compares brands meticulously—suggesting they're intelligent consumers deserving serious product marketing. A footnote cites statistics: 24.5% of licensed U.S. drivers are women, yet they're involved in only 6% of automobile accidents, supporting the safety claim.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WOMEN DRIVERS ERS* yy) hat, another fender? “A summons for speeding! A dent in the radiator! Another fender! Now really John...” For years her own record has e of the fact that with her daily drivi been clean in spi 1e puts down more miles on the speedometer than her husband. For the woman driver of today supplements care at the wheel with what is equally important—care in the servicing of her car, in the selection of the right gasoline and motor oil. She has the desire /re and the patience to compare THE TEXAS COMPA ease of starting, power on hills, mile- age and cost. And—she has singled out Texaco Gasoline, high-test at no extra price, and Texaco Golden Motor Oil, clean, clear, pure. She has found that this combination assures her absolute dependability in every driving situation and gives her the confidence and sense of security behind the wheel which she desires above all else. Forfinestengine performance—for greatest economy — stop for gaso- line and motor oil at the Texaco Red Star with the Green T. NY Texaco Petroleum Products TEXACO = * STATISTICS INDICATE Hicemsed drivers in the yet they ore involved in % Of all automobile accidents, CASOLINE-MOTOR OIL comicbooks.com