Judge, 1930-06-14 · page 2 of 36
Judge — June 14, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or editorial content**. It features an Ethyl Gasoline Corporation advertisement from the 1920s-1930s era. The imagery shows stylized black swallows in flight, used metaphorically to illustrate "flexibility"—the ad's central concept. The swallows' agility parallels the claimed benefits of Ethyl gasoline's anti-knock compound, developed by General Motors Research Laboratories. The text emphasizes that Ethyl fuel provides "fresh alertness, instant response, and ever-dependable extra power" for any motor vehicle. This was genuine marketing for a real fuel additive (tetraethyl lead, later recognized as hazardous). The ad represents period advertising strategy: using artistic imagery and scientific claims to promote a competitive commercial product to middle-class motorists.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FLEXIBILITY Te: darting swallow: ‘ shifting pace and direction ina flash . flexibility! And users of Ethyl Gasoline know what flexibility in a motor car means. For in any motor, large or small, new or old, the anti-knock compound in E thy! Gasoline means fresh alertness, instant response d ever- dependable extra power, Ethyl anti-knock compound developed by General Motors Research Laboratories to make possible the new engines of high compression. But Ethyl makes any car a better car. tankful this weekend. | Behe ou the rae Kot) He Gasoline Corporation, Chrys igh anti-knock quality , Building, New York City. Eee) ©E.G.C.,1930 ETHYL GASOLINE comicbooks.com