Judge, 1930-05-31 · page 2 of 36
Judge — May 31, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This is not a cartoon or satire—it's a **straightforward advertisement** for Texaco petroleum products. The page features a large photograph of the Chrysler Building in New York City (completed 1930), which Texaco promotes as "the world's tallest man-made structure" lubricated by their products. The ad claims Texaco lubricants operate the building's elevator system—described as the world's longest vertical transportation installation. The copy emphasizes Texaco's role in fueling progress across industries (airplanes, automobiles, machinery), positioning the brand as essential to modern achievement. A smaller photograph shows industrial machinery. The Texaco Red Star logo appears prominently. This is corporate advertising, not political satire. Judge magazine, while satirical, accepted paid advertisements like any publication of its era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
tallest man-made structure lubricated by Texaco ALLER even than the Eiffel Tower—the new Chrysler Building pierces the clouds 1046 feet above the sidewalks of New York. It represents the achievement of the architectural efforts of all the ages. But the Chrysler Building is more than a monu- | : ment—it has become a center for world-wide busi- yes, salesmen, thousands of employees, must be whisked ten, fifty, even seventy-one floors in brief seconds! To do this the Chrysler Building maintains the world’s longest installation for vertical transportation. The smooth, faultless operation of this highly perfected elevator system is assured by the exclusive use of Texaco Lubricants. It is always Texaco that goes hand in hand with the pioneers of progress—fueling and lubricating new airplanes, new liners, new automobiles, new industrial machines. Because Texaco too, is a pio- neer. Always advancing, always improving — ever paving the way for greater achievement by antici- pating every fuel and lubrication need with a spe- cially developed and distinctly superior product. To every manufacturer, engineer, and motorist, in each of our 48 States, the Texaco Red Star with the Green T points the way to finer quality and greater economy in petroleum products. THE TEXAS COMPANY Refiners of a complete line of Texaco Petroleum Products, including Gasoline, Motor Oil, Industrial Lubricunts, Lubricants, Farm Lubricants, | . g ts and Asphalt Roofing H i i 4 TEXACO The mark of quality for petroleum products The Chrysler Building is served by 32 sift passenger elevators capable of 1000 feet per minute, Batteries of motor-generators, motor-driven hoists, selector equipment, ‘automatic sofety devices and a vast network of cables and intricate electrical machinery completa the system. comicbooks.com