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Judge, 1930-05-24 · page 2 of 36

Judge — May 24, 1930 — page 2: what you’re looking at

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Judge — May 24, 1930 — page 2: Judge, 1930-05-24

What you’re looking at

# Analysis This is **not a political cartoon or satire page**—it's a **Gillette razor advertisement** from an era when Judge magazine accepted commercial advertising alongside editorial content. The ad promotes Gillette's "New Gillette Shave" by highlighting a specific product innovation: reinforced cut-out corners on the razor blade case to prevent "razor pull" (a common problem where damaged blade corners caused pulling during shaving). The illustration shows the protective channel guard and emphasizes that this design improvement prevents the blade from being damaged during removal and use. The ad positions this as one of several recent improvements in the New Gillette razor, sold for one dollar with additional blades available cheaply. There is no political satire present on this page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

_ The cut-out corners Damaged corners no longer can spoil your shave VERY ONE of the big im- provements in the New Gil- lette was made after careful exper- iment. Each plays its definite part in increasing the shaving comfort of the millions of men who have bought the New Gillette Razor and Blade since their introduction. For instance, all four corners of the new blades are cut out. All four corners of the new razor cap are heavily reinforced. These changes, incombinationwiththenewshaped guard teeth, prevent “razor pull,” caused in the old razor by drop- ping it and denting the corners. The new channel guard leaves the blade edge free, but protected. The rust-resisting blade saves you the tedious task of taking therazor apart and wiping the blade. Now you just shake it dry. ‘These, and all theotherimprove- ments, are yours in the New Gil- lette Razor fora dollar—in a beau- tiful case with one New Gillette Blade. Additional new blades at one dollar for ten, fifty cents for five—in the new green packet. Sce your dealer today. 8.00 frend = S0e for five The New Gillette Blades in the new green packet GILLETTE SAFETY RAZOR CO., The New ‘Gillene Razor, 24K. 87.00 gold plated, in a beautiful case, ] complete with New Gillette Blade Other De Laxe Modele at $5.00 to $75.00 BOSTON, U, S.A. The New Gillette Shave comicbooks.com