Judge, 1930-05-03 · page 2 of 36
Judge — May 3, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not satire or political commentary. It's an Ethyl Gasoline Corporation advertisement from Judge magazine, likely 1920s-1930s based on styling. The crane image illustrates the ad's metaphor: "The graceful crane depends on its perfect control," paralleling how cars need better fuel for safe handling. The advertisement promotes Ethyl gasoline's anti-knock compound, claiming it improves engine performance and responsiveness—particularly important for new high-compression engines becoming common. The text targets drivers concerned with traffic safety and car performance, positioning Ethyl as a premium product that delivers "control" and "dependable power." There is no political satire present—this is straightforward product marketing using nature imagery to convey reliability and grace.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CONTROL HE graceful crane depends on its perfect control. And motor- ing, to be safe, easy and pleasant, de- pends on the same thing. Better control is just what Ethyl Gasoline means in any car. That's because the Ethyl] anti-knock com- pound it contains, speeds pick-up, sharpens engine response, develops an extra reserve of alert, always de- pendable power. © new high-compression cars need Ethyl. They were designed for fuel of Ethyl’s anti-knock quality. But Ethyl will improve the per- formance of any car. Try a tankful in heavy trafic where control means everything. Ethyl Gasoline Corpora- tion, Chrysler Building, New York. ©x.c.c. 1990 ETHYL GASOLINE comicbooks.com