Judge, 1930-03-29 · page 2 of 36
Judge — March 29, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a paid advertisement**, not satirical content. It's an Ethyl Gasoline Corporation ad from 1930 promoting their anti-knock fuel product. The image shows flying geese in formation, used metaphorically: the "smoothness" of geese flying in coordinated flight represents the smooth engine performance Ethyl Gasoline promises. The ad claims that modern high-compression cars require Ethyl's special formula to eliminate engine "knock" and improve performance. The text emphasizes Ethyl's anti-knock compound (developed by General Motors Research Laboratories) as superior to standard gasoline. The call-to-action encourages readers to test Ethyl fuel themselves. This reflects 1930s automotive marketing, when anti-knock gasoline was a significant innovation and competitive selling point.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SMOOTHNESS.... JILD geese fly hour after hour— W from the far North to the South. You will find yourself thinking of them you glide along with Ethyl Gasoline in the tank of your automobile. Ethyl means a new smoothness to any motor, and easier, less tiring han- dling. That is because it contains Ethyl anti-knock compound, developed by General Motors Research Labora- tories, after years of experiment to make gasoline a better motor fuel. The new cars of higher compr need gasoline of Ethy standard to deliver their additional power. But avy car, whatever its type or age, runs better with Ethyl. It “knocks out that ‘knock’ and im- proves performance in every respect. ry a tankful this week-end. T: Ethyl under the hardest-driving con- ditions. You'll notice a big difference. The Ethyl emblem identifies all pumps selling Ethyl Gasoline. Look for it. ETHYL GASOLINE CORPORATION, NEW YORK CITY Wherever you we the Ethyl emblem, it means goal gasoline of high anti-kncck quality, comicbooks.com