Judge, 1930-03-22 · page 4 of 36
Judge — March 22, 1930 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for Auburn automobiles, featuring a side-profile illustration of a luxury sedan at top. The ad's text celebrates Auburn's "Straight Eight motor" technology, claiming it offers superior performance and reliability compared to competitors. Auburn marketed itself as an innovative leader that forced other manufacturers to follow its engineering example. The small photograph shows what appears to be businessmen or salespeople—likely representing Auburn's successful dealers or executives—though the specific individuals are not identified. The ad emphasizes Auburn's experience, quality engineering, and value proposition to prospective buyers. This is commercial promotion, not editorial cartooning or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
motor versus other types, needed selling to the public. Auburn, with one or two others, was a successful pioneer in this field about five years ago. Today, the demand for the superior performance, smoother and more flexible flow of power, possible only witha Straight Eight, has swept the entire country, forcing other manufacturers to follow Auburn’s leadership. There is assurance to buyers in the fact that Auburn has had so many years of experience ahead of others, in’ which to improve and perfect not only its Straight Eight motor itself, but also priority in designing and strengthening the entire car to meet the requirements peculiar to this type of motor. It is only natural, therefore, that a rapidly increasing number of people look to Auburn for bigger value, better performance, longer endurance and a better investment. To meet this demand, and more important, to deserve it, Auburn is offering nwo New Series of Straight Eights; 100h.p., 125 inch wheelbase, Sport Sedan—$1195;and 125h.p., 130inch wheelbase, Sport Sedan—S1495. The more competent you are to judge motor carsthe more you will realize the desirability and economy ofowningan Auburn. ANIBNIRN POWERED BY LYCOMING 6-85 Sedan $1095; 6-85 Sport Sedan $995; 6-85 Cabriolet $1095; 8-95 Sedan $1295; 8-95 Sport Sedan $1195; 8-95 Phaeton Sedan $1395; 8-95 Cabriolet $1295; 125 Sedan $1595; 125 Sport Sedan $1495; 125 Phaeton Sedan $1695; 125 Cabriolet $1595. Prices f. 0. b. Auburn or Connersville, Indiana. AUBURN AUTOMOBILE COMPANY, Auburn, Indiana. Equipment other than standard, extra. Airmail postage has been reduced to § cents for the first since and 10 cents for each additional ounce. Use Airmail daily for quicker communication. The development of aviation is vital to American progress, comicbooks.com