Judge, 1930-03-08 · page 4 of 36
Judge — March 8, 1930 — page 4: what you’re looking at
What you’re looking at
# Analysis This appears to be a **Studebaker automobile advertisement** masquerading as editorial content in Judge magazine. The illustration shows a well-dressed man presenting a Studebaker Eight to a young couple in an idealized garden setting. The ad appeals to youth culture and aspirational values, claiming the car embodies "speed and endurance records" and offers "new appreciation of...World Champion" capabilities. The accompanying text emphasizes the vehicle's durability ("years of service cannot exhaust"). The poetic framing device—the dialogue about youth and adventure at the page's top—romanticizes car ownership as a lifestyle choice. Specific pricing for three "champion Eight" models is listed, suggesting this hybrid advertising-editorial format was common in Judge during this period. The content targets affluent, young consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"Well, well! Good old Algy; answer to every maiden’s prayer et cetera—and all 9 OUTH aalls to youth through the medium of Stude- ? wlene Hee come Y tas Champion Eights. Youthful in styling, in pace | “Competition too keen, these days — you and in their unflagging zest for adventure, they are deservedly don't rate a date without an eight.”’ the companions of youth—and the spirit that never grows old. Put yourself behind the wheel of a Studebaker Eight. No matter what pace your fancy may dictate, you will be drawing but lightly on the capabilities of the car which holds the greatest of world, international and American speed and en- durance records. Every hour will bring a new appreciation of the resources of this World Champion Car—resources which years of service cannot exhaust. Studebaker builds three cham- pion Eights. The Dictator, \ $1195 t0 $1415; The Com- mander, $1495 to $1693; and The President, $1795 t0 $2595. Also three lines of champion Sixes at lower prices: $895 to $1575. All prices at the factory. comicbooks.com