Judge, 1930-03-08 · page 2 of 36
Judge — March 8, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a cartoon or satire page** — it's a straightforward **advertisement for the Royal Portable Typewriter**. The page promotes the new Royal Portable model by emphasizing its improvements: refined design, compact size, easier operation, "Duotone colors," and a new "Vogue" typeface. The ad highlights convenience features and sturdiness, positioning it as essential for "well-appointed homes." The photograph shows the typewriter itself — a desktop portable model typical of the era. The text promises affordability ($60 complete with carrying case) and flexible payment options. The appeal is to middle-class consumers seeking both functionality and aesthetic refinement for home use. This appears in *Judge*, a satirical magazine, but this particular page is purely commercial content, not editorial commentary or political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
L ROYAL acai | ADVANCES THE, | STANDARDS OF | I ERE is the culminating Dp TT 1 r — j achievement in home-sized 1 \ & N f j typewriters! The new Royal Port- dilikdr i ‘ able! Refined in design with many advanced convenience features . \ added. Simpler, handier. Decide Pp EL; REF E, C TT | () i ‘ edly easier to operate. Sturdier. | More compact. Subtly blended | Duotone colors further enhance its charm, + + The new Royal Portable is destined to become a magnet of daily activity in thou- sands of well-appointed homes! i + + Don’tdelay in providing your H family with this constant source | of inspiration—this matchless | typewriter. Choose from a wide ‘ variety of finishes and styles of | type-faces, including the smart i new “Vogue” expressly created H to distinguish personal corres- | pondence, + + The price remains HH the same—only $60 complete { with carrying case. Convenient i} monthly payments if desired. ROYAL TYPEWRITER CO., INC, NEW YORK CITY | More than 2000 Reyal Portable Dealers in United States 1 New | ROYAL /ATYPEWRITER comicbooks.com