Judge, 1930-02-15 · page 4 of 36
Judge — February 15, 1930 — page 4: what you’re looking at
What you’re looking at
# Analysis This appears to be a **Studebaker automobile advertisement** disguised as editorial content in *Judge* magazine. The text praises Studebaker's "seasoned eights" as modern, successful vehicles for sophisticated owners who appreciate quality and performance. The illustration depicts a film production scene: a cameraman films a woman posing next to a Studebaker automobile. The satire likely works on two levels—both celebrating Studebaker's appeal to wealthy, glamorous consumers and gently mocking the advertising industry's use of attractive women and cinematic spectacle to sell products. The quoted dialogue at top references "the President" and appears unrelated to the car content, suggesting this was assembled from multiple magazine pieces. This mixed-media approach was common in early 20th-century magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The girl tries to escape in her President; the bogus count orer- takes her in his speedster and... “Better switch the cars, chief, Bad continuity —the dear public knows darn well that nothing could overtake a Studebaker,” TUDEBAKER'S scasoned eights have given new spice to motoring. Modern as tomorrow's newspaper in style and refinements, yet mature in service and success. Expect them to be different —for they're the champions of the world, and they look the part. Miles mele or linger according to your mood. Companions are they for the spirit which delights in going places and doing things in a big way. And they stand the modern pace, too. Ask any one of the owners ot Studebaker’s hundred thousand champion eights. + + Studebaker burlds three cham- pion Eights, The Dictator, $1195 to $1393; The Com- mander, $1495 to $1845; and The President, $1765 t0 $2495. All prices at the factory. comicbooks.com