Judge, 1930-01-04 · page 2 of 36
Judge — January 4, 1930 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not political satire. It promotes two books by humorists: 1. **"Dawn Ginsberg's Revenge"** by S.J. Perelman—a collection of humorous essays. The ad jokes that the book cures "Perelmangitis (stitches in the side)," playing on the author's name. The photograph shows two figures in what appears to be a comedic scene. 2. **"Peter Arno's Parade"** by cartoonist Peter Arno—a picture book with drawings, including a famous Santa Claus illustration the ad promises readers have "heard about" but never seen. Both are marketed as entertainment for adults seeking relief from everyday boredom (subway rides, dull visitors, market downturns). The ads are placed by publisher Horace Liveright and cost $2.00 and $3.50 respectively.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FOR THE HALL OF FUN, WE NOMINATE S. J. PERELMAN (Local Boy) and PETER ARNO (of The New Yorker) Learn About - a (stitches in the side) from tf \ | 3% By S. J. Perelman Judge readers who have been crying for “more Perelman” (he couldn’t be better) can protect themselves in 1930 from dull visitors, long subway rides, and drops in the market with a copy of their favorite author’s book. Perel- man’s book is guaranteed to cure all ills except prolonged laughter. It’s bound in mock plush, but the insides are pure vel- vet. Words and music by the master himself. Outrageously Illustrated $2.00 “And a swell book it is—perfectly swell,” says William Rose Benét, Saturday Review of Literature, referring, of course, to PETER ARNO’S PARADE A picture book that made thousands of happy adults believe in Santa Claus this Christmas. It’s absolutely unexpurgated, including the famous drawing which every one has heard about—[and has never seen], also many other superb drawings that have never before appeared. Special format $3.50 Send your orders to: Your bookseller, or Dept. G, HORACE LIVERIGHT, 61 W. 48th St., New York, N. Y., for a special New Year's Offer—Dawn Ginsbergh’s Revenge and Peter Arno’s Parade, both for $5.00. LIVERIGHT .. BOOKS comicbooks.com