Judge, 1929-12-21 · page 2 of 36
Judge — December 21, 1929 — page 2: what you’re looking at
What you’re looking at
# Content Analysis This page is **primarily advertising**, not political satire. It's a full-page advertisement for Melachrino cigarettes from Union Tobacco Co., New York. The cartoon shows two anthropomorphized characters—a cigar and a cigarette box—boxing, illustrating the ad's central claim: "It's Boxing That Keeps Melachrino in Shape." The humor is visual wordplay: the box's structural rigidity (from boxing/packaging) preserves the cigarette's quality during transport and handling. The ad emphasizes that Melachrino uses pure Turkish tobacco without domestic blends, positioning it as superior. The bottom lists available tip styles (straw, cork, plain), standard for cigarettes of this era. This appears to be from Judge's earlier advertising-heavy period, likely 1920s-1930s, before the magazine shifted toward more satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IT’S BOXING THAT KEEPS MELACHRINO IN SHAPE Let the ordinary cigarette change its waistline and lose its shape as it chooses, Melachrino is always sleek and trim. Its firm, well-made box shields it from the elevator-clinches and desk-corner body blows that literally knock the stuffing out of kimono-packaged brands. S = 0 ; ¥ ~ ~~ J WA > Every Melachrino is smooth, oval, tailored . . . scientifically shaped and packed to burn smoothly and draw well. And the pocket in which you carry Melachrinos is never littered with shreds of tobacco or powder from poorly cut leaves. ’ ‘A OV After a taste of Melachrino’s rich goodness you'll understand the reason for this sartorial care. Every puff of pure Turkish leaf is worth enjoying to the full. Every whiff of Turkish aroma deserves a clear path to you. No domestic mixture here. No dilution of the gay, smile-winning smoke that comes only from choicest Turkish leaf! Dd, N Try Melachrino today. Turn from the byways of doubtful domestic blends to the highway of straight re delight. MELACHRINO is the gift of the y discriminating. Se ial holiday packages— - tins of 50 and 100; decorated cartons of 100-10's and 200-20's. CORK TIPS PLAIN ENDS THE ONE CIGARETTE SOLD THE WORLD OVER RKISH Gi! © UNION TOBACCO CO., NEW YORK comicbooks.com