Judge, 1929-11-30 · page 2 of 36
Judge — November 30, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **cigarette advertisement**, not political satire. It's a full-page ad for Melachrino Turkish cigarettes, published in *Judge* magazine. The ad argues that switching between different domestic cigarette brands offers no real variety—they're all similar. It pitches Melachrino as genuinely different, being pure Turkish leaf rather than American-blended tobacco. The copywriting emphasizes that Turkish tobacco provides superior "ripeness of taste" and "fullness of flavor." The small illustration shows someone smoking contentedly. The left margin features the cigarette package and branding. This reflects early-20th-century advertising strategy: using magazines' editorial space to position premium imported cigarettes as sophisticated alternatives to mass-market American brands. No political commentary is evident—it's purely commercial persuasion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
mee AFTER ALL THE LABELS AFTER ALL THE SLOGANS TURN TO MELACHRINO AND TRY REAL TURKISH LEAF AC CO LEAF @| ‘When you become tired of one ordinary cigarette, it doesn't help much to shift to another. For domestic mixtures are all muchalike. No matter how they are Me blended they're still home grown. So why switch from P one slogan to another—with lasting pleasure still be- yond your reach. a Why not get a real variety—a real change? Turn th to Melachrino—the Turkish cigarette—an entirely different leaf, a tobacco that's all flavor. There's not an ounce of domestic tobacco in Melachrinos. And from their pure Turkish leaf comes the ripeness of taste, the fullness of flavor, that only the Melachrino can offer. Once you discover Turkish tobacco, your cigarette choice is determined for life. For more than fifty years Melachrinos have constantly appealed to the fastidious taste. Smokers who dis- covered Melachrinos ten or twenty or thirty years ago are Melachrino smokers today. Once Melachrino, always Mela- chrino. For a different flavor—for a new smoking sensation—and for a lasting satisfaction— make the shift to Melachrinos— today. CORK TIPS PLAIN ENDS ~— Welachrino THE ONE CIGARETTE SOLD THE WORLD OVEP NO) comicbooks.com