Judge, 1929-11-09 · page 4 of 36
Judge — November 9, 1929 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement** for the Studebaker Commander Eight Convertible Cabriolet automobile, priced at $1,695. The illustration shows a stylish car with two fashionably-dressed figures observing it from the foreground. The accompanying text uses aspirational language about "smart company" and social prestige, emphasizing the car's speed, glamour, and suitability for upscale activities—"winter's social crush," "country club crowd," and leisurely driving through scenic landscapes. The dialogue at the top presents the car as a status symbol that signals sophistication and style to onlookers. This is typical 1920s-30s automotive advertising that conflates car ownership with social standing and leisure-class identity. The art style and messaging are characteristic of Judge magazine's brand of upscale humor and consumer culture promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"Ab, Betty herself, we're in luck.” "Brighten up; let’s give the little girl some smart company.” "Mister, she’s in smart company now — that’s the new Studebaker Commander Cabriolet.” A. HOME in smart company — eye ap- peal no end. Quick as a darting shadow —made to match the mood of those who delight in going places and doing things. Speed to outrun your fancy with a flair for open niches in traffic and open stretches on the road. There is glamour behind the wheel of a Studebaker champion—winter's social crush ... gypsying through autumo’s painted hills ... gay days with the amusing country club crowd. Whatever the occasion, you'll find your Studebaker fits it exactly! Studebaker Commander Eight Convertible Cabriolet $1693, at the factory, including six wire wheels and trunk rack. Two cars im one —a roadster for brightdays. anenclosed coupe for Nature's frown. Car- riesfour with ease im lounge seat andspaciousrumble. Alsoavail- able on the World Champion President Eightchassisat $1975, Six wire wheels and trunk rack standard equipment, Bumpers and spare tires extra, comicbooks.com