Judge, 1929-11-09 · page 2 of 36
Judge — November 9, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a satirical cartoon** but rather a **commercial advertisement** for Great Lakes Aircraft Corporation of Cleveland. The page depicts a two-seater biplane (a "Great Lakes Sport Trainer") flying over rural farmland above an Omaha building. The accompanying text presents a business scenario: a salesman needs to reach Omaha quickly to close a contract ahead of competitors. The aircraft enables this speed advantage. This advertisement targets businessmen, emphasizing practical benefits—fast transportation, economical operation, and quick turnaround for sales. The "Sport Trainer" plane is positioned as a legitimate business tool, not a novelty. The page reflects 1920s-30s optimism about aviation as a transformative commercial technology. There is no satire present; Judge magazine apparently accepted advertisements alongside satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
He had to be in Omaha that afternoon AN“ LESMAN for an oil company—a big con- tract in Omaha [five hundred miles away] if he can get there ahead of his competitors. A Great Lakes Sport Trainer—part of the regular traveling equipment of the company’s best sales- men — fast, light, economical — and _ profitable. Result—salesman called hours ahead of anyone else—obtained the order. Cost of transportation less than by rail or bus. Substantial profit, made possible only through quick action A frequent occurrence with a Great Lakes Sport Trainer—and it can play a similarly important part in your business—or in your personal transportation when you want to go somewhere in a hurry. A two-place biplane, powered by the famous American Cirrus air cooled motor—easy to handle—easy to land and take off almost any- where—exceedingly sparing in gas and oil. A quality ship— perfectly balanced and beauti- fully engineered by a sound organization thor- oughly experienced in aircraft production. An interesting new booklet tells the story in detail—illustrated in colors—sent on request. GREAT LAKES Cc O R P O RAT AIRCRAFT Cc LEV _ EL A N D i7 Manufactured under U.S. Department of Commerce Approved Type Certificate Number 22% comicbooks.com